Overview
In this role you lead a store department, delivering exceptional customer experiences and inspiring your team to meet brand standards. You work closely with the Store Manager to optimize department performance and ensure operations run smoothly. You will act as a brand ambassador, shaping the customer journey and presenting a welcoming store environment. Your impact lies in coaching the team, driving service excellence, and maintaining alignment with the brand’s vision.
Pay / Benefits
- 25% staff discount across H&M Group brands
- H&M Incentive Program (HIP)
- development opportunities
Responsibilities
- Provide expert styling and high-level customer service to create an engaging store experience
- Analyze sales data and collaborate with Store Manager to maximise department performance
- Lead and motivate a team of Sales Advisors to meet service and presentation standards
- Support recruitment and ensure effective onboarding and training for new hires
- Identify and nurture talent with development plans for team progression
- Oversee daily store operations ensuring efficiency and brand standard alignment
- Act as a brand ambassador delivering consistent customer experiences
- Step in as Store Manager when needed to ensure leadership continuity
Key requirements
- Retail experience with knowledge of store operations and standards, preferably in a fashion environment
- Customer-focused mindset with ability to prioritize customer needs
- Genuine product interest and enthusiasm to share with customers
- Openness to feedback and willingness to develop professionally
- Excellent communication skills: clear, confident, empathetic, with ability to give constructive feedback
- Adaptability to changing priorities and customer requests
- Comfort with varied hours, including evenings, weekends, and holidays
- English language skills
- Team leadership experience (preferable)
- Analytical thinking and understanding of retail KPIs (preferable)
- Customer-focused
- Excellent communication
- Eager to learn
- Store operations knowledge
- Basic data analysis of sales KPIs
- Brand standards adherence
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