- Every day our teams help people in businesses and communities to do what is right and achieve their goals
- Our Commercial Growth Services (CGS) team is at the heart of how Grant Thornton UK tells its story. We work with partners and service line experts across the firm to build our reputation, support business growth and make sure our content is as sharp, relevant and human as the advice we give our clients
- Plan and brief content across thought leadership, campaigns, social and web, reviewing it against brand and quality standards
- Work with subject matter experts and partners to turn technical expertise into content that clients want to consume
- Understand how AI can help build and scale a modern content function
- Support teams to implement best practice digital marketing including performance marketing and AEO/SEO
- Manage content calendars and prioritise workload across multiple stakeholders and deadlines, briefing external agencies or freelancers where needed
- Use performance data to understand what’s working and build in iterative improvements
- Act as a source of guidance on tone of voice and content best practice for colleagues across the firm
Benefits
- Income protection
- Matched pension
- Life cover
- Private medical, including anytime access to Doctor@Hand and Stronger Minds
- Professional subscriptions
Understanding of how brand and content fit together and support one another Experience in managing video creation and production alongside agencies Joining us as a Senior Content Strategist , the minimum criteria you’ll need is solid experience in content strategy or content marketing, ideally within professional or financial services. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way Comfortable working independently and picking up an existing content programme at pace Experience managing multiple stakeholders and competing deadlines without losing sight of quality A good understanding of how content performance is measured, and how to use that to improve future output A strong grasp of tone of voice and editorial standards, with the judgement to flex style to audience and channel
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