Chief Digital Officer (CDO)
Location: Peterborough (Hybrid – 3 days onsite, 2 days remote)
Contract: Full-time, Permanent
Reports to: CEO / Executive Leadership Team
Salary: Competitive + Bonus + Benefits
About the Role We’re looking for a visionary and commercially astute Chief Digital Officer (CDO) to lead the next phase of digital transformation and international growth for a fast-scaling, design-led lifestyle business. This is a pivotal leadership role, responsible for building and integrating a high-performing digital ecosystem across ecommerce, performance marketing, customer intelligence, and digital platforms. You’ll work closely with the brand and creative teams to ensure digital excellence aligns with a bold, culturally resonant brand identity.
Key Responsibilities
- Lead and develop three core digital functions: Digital Platform – ecommerce infrastructure, UX/UI, and technology.
- Digital Trading – commercial performance, merchandising, campaign execution.
- Client Lifetime Value (CLTV) – CRM, loyalty, segmentation, lifecycle marketing.
- Define and deliver a scalable, data-led digital strategy across B2B and B2C channels.
- Overhaul and optimise ecommerce platforms (e.g. Shopify Plus), CRM, and ERP systems.
- Drive international digital expansion, launching localised sites and marketing in the US, UK, Europe, Middle East, and Asia-Pacific.
- Lead performance marketing across paid social, search, email, SMS, affiliate, and retargeting.
- Champion customer insight, segmentation, and behavioural analytics to inform product and marketing strategy.
- Collaborate with brand and creative teams to ensure digital storytelling reflects the company’s design-led ethos.
What We’re Looking For
- 10+ years of senior leadership in digital, ecommerce, or marketing roles.
- Proven experience leading multi-functional digital teams.
- Deep understanding of ecommerce architecture, CRM, analytics, and performance marketing.
- Experience scaling digital operations internationally.
- Strong commercial acumen with a passion for brand, design, and innovation.
- Collaborative, culturally fluent, and confident in founder-led, fast-paced environments.
- A natural storyteller and strategic thinker with a hands-on approach.
Why Join Us
- This is a rare opportunity to shape the digital future of a globally recognised lifestyle business.
- You’ll be joining a passionate, creative, and ambitious team, with the autonomy to make a real impact across global markets.
*Rates depend on experience and client requirements
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