Commercial Marketing Manager, Northern Europe – Orthodontics

Overview

In this role you will translate global strategy into local, revenue-driven marketing in Northern Europe. You will own commercial marketing end-to-end, from GTM and product launches to lifecycle marketing and sales enablement, ensuring measurable impact on revenue, adoption, and customer success. You’ll partner with Sales and Clinical Education to accelerate field execution and demand across the full funnel. This is a hands-on leadership role bridging Global Marketing and the region. You’ll help shape the regional go-to-market and optimize ROI at scale.

Responsibilities

• Own local go-to-market strategy aligned to regional priorities and Sales targets
• Lead local product launches with commercial readiness across Sales and Clinical teams
• Collaborate with Sales to deliver tools, campaigns, and programs for field execution
• Execute global campaigns with local relevance across digital, CRM, events, and field channels
• Track funnel performance and ROI, optimizing spend and channel mix
• Drive practice growth and patient marketing initiatives to boost demand and retention
• Coordinate with Global Marketing, Product, Digital, and Clinical teams and manage regional marketing budgets

Key requirements

• 8+ years in commercial, product, or downstream marketing in healthcare or B2B
• Proven experience owning GTM execution and lifecycle marketing
• Track record of driving revenue growth, adoption, and funnel performance
• Strong collaboration with Sales and cross-functional teams in a matrix environment
• Solid understanding of CRM and lead generation / funnel management
• Experience managing marketing investment and optimizing ROI
• Bachelor in Marketing or related field (MBA preferred)

• collaboration across functions
• strategic thinking
• results-driven mindset
• CRM
• lead generation
• funnel management

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