EMEA Content Manager – Nutrition

Overview

In this role you will lead and scale content strategies across Consumer and Reimbursed channels in the EMEA region, partnering with regional and global teams to drive awareness, engagement and conversion. You will shape digital and retail content that aligns with brand and commercial priorities, leveraging data and AI to improve effectiveness. The position offers opportunity to influence content governance, localisation, and cross-functional collaboration, delivering measurable business impact at scale.

Responsibilities

• Lead content strategy and planning across Consumer and Reimbursed priorities in EMEA
• Develop audience-centric content journeys and support localisation across markets
• Partner with Brand, Media, CRM, Retail & eCommerce to deliver integrated content plans
• Ensure content is developed, approved, deployed, and optimised across touchpoints
• Drive content quality, governance, performance, and scalability with best-practice frameworks and agencies
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness
• Collaborate with global, regional, and market stakeholders to deliver integrated content strategies
• Work with market teams and agencies to ensure effective localisation, governance, and execution across EMEA
• Use insights to continuously improve content effectiveness and business impact
• Drive adoption of AI-enabled content creation, optimisation, and automation
• Enhance content effectiveness through data, testing, and performance measurement
• Build content capability and best practices across EMEA markets
• Evolve content operations, governance, and localisation processes for speed and quality

Key requirements

• Significant experience in content marketing/strategy within healthcare, nutrition, FMCG, or similar regulated industries
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement
• Experience in matrixed, cross-functional, multi-market environments with regional/local stakeholders
• Strong stakeholder management, communication, and project leadership skills
• Experience with content management systems, analytics platforms, content operations, and AI-enabled content tools

• stakeholder management
• communication
• project leadership
• SEO
• content management systems
• analytics platforms

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