Lead Graphic DesignerLocation:
WrexhamWorking pattern:
Full timeAbout Net World SportsNet World Sports aims to become the world’s leading sports equipment retailer. We’re building a team of talented people who want to do great work and grow with a fast-moving business.About the roleAs Lead Graphic Designer, you’ll lead visual design across our digital storefronts, brand campaigns and commercial packaging. You’ll turn commercial goals into strong creative work, build and maintain scalable Figma design systems, prepare technical print artwork, and bring generative AI tools into everyday design production.What you’ll be doingDesign systems, digital and packagingBuilding, scaling and managing Figma component libraries, responsive grids and design tokens across digital, marketing and printTurning campaign briefs into complete visual suites across e-commerce, performance marketing, retail packaging and point-of-saleOverseeing packaging and print pre-press, including cutter guides, material specifications and CMYK and Pantone colour profilingSetting the visual hierarchy and asset standards for category landing pages, balancing design with user journeys, accessibility and conversion rate optimisation (CRO)Leading the teamBuilding strong working relationships across the design team and wider businessGiving day-to-day guidance and creative direction to designers, and helping remove blockersSupporting team growth through regular feedback, mentoring and knowledge sharingLeading with empathy and good judgement, adapting your approach to different people and building an inclusive, supportive teamWorkflow and operationsBringing generative AI tools, including Claude Design and node-based workflows such as ComfyUI, into daily design work to cut repetitive tasks and speed up asset productionManaging sprint allocation, request prioritisation and team capacity so work across departments arrives on time and to a high standardWhat you’ll bringA track record of leading visual projects, mentoring designers or setting design direction within an e-commerce brand, commercial design team or creative agencyA portfolio showing lead-level work across digital design systems, multi-channel campaigns and commercial packagingPractical experience using generative AI tools, including Claude Design and ComfyUI, to streamline productionExpert knowledge of Figma (auto-layout, component variants, design tokens) and Adobe Creative Cloud (Illustrator, Photoshop, InDesign)Strong knowledge of packaging artwork, cutter guides, print manufacturing tolerances and pre-flight checksA good understanding of UX principles, CRO and digital marketing performance, and the confidence to explain design decisions to commercial stakeholdersWhat’s on offer29 days annual leave (including bank holidays), increasing with length of serviceFlexible working hoursHealth and wellbeing support, including workouts, run club, nature trail, wellness allowances, gym and golf memberships, and mental health supportBonus and commission schemes, plus rewards for performance, length of service and life eventsSubsidised on-site bistro serving fresh breakfast and lunch every dayDiscount on Net World Sports and affiliate partner productsHelp to Buy, Cycle to Work and discounted travel schemesSaving schemes, legal and financial advice, and parental guidanceRegular social events, including parties, sports tournaments and charity eventsTable tennis, pool tables and sports equipment in the officeOur valuesWe encourage everyone to get stuck in, share ideas regardless of their role, make decisions quickly, keep things simple, and learn from mistakes along the way. As a growing business, we want our people to grow with us.
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