Country Sales Director UK

Overview

You will own the UK Institutional business, steering strategy and revenue growth for a global leader in hygiene and infection prevention. You’ll lead a large sales force, work with cross-functional partners, and shape market approach to expand share. This role offers high impact by driving profitability, implementing data-driven decisions, and guiding strategic initiatives. Your work supports sustainability and industry leadership in a dynamic market.

Pay / Benefits

• Competitive compensation: fixed salary plus performance bonus and long-term incentives
• Company car and executive perks
• Full benefits package
• Career acceleration in a market leader with global expansion plans
• Purpose-driven culture focused on sustainability and innovation
• Executive leadership exposure and strategic impact

Responsibilities

• Define and execute the country-wide sales strategy aligned with regional objectives
• Oversee corporate accounts, distribution, and direct sales channels to grow revenue
• Manage pricing, deployment of innovations, and customer penetration to boost market share
• Lead budgeting, forecasting, and financial reporting to ensure strong performance
• Own P&L for the UK institutional business, driving profitability and sustainability
• Implement data-driven decision-making and market intelligence to optimise strategies
• Lead and mentor a senior sales leadership team (7 District Managers, Business Development, Sales Support)
• Collaborate with Finance, HR, Marketing, and Technical Training to drive business effectiveness
• Cultivate relationships with key corporate clients, distributors, and strategic partners
• Identify new opportunities and lead market expansion initiatives

Key requirements

• 7-10+ years of B2B sales leadership experience
• P&L management experience and ability to optimize pricing and margins
• Strong business acumen to translate market insights into strategy
• Experience in matrix organizations and cross-functional collaboration
• Exceptional leadership and communication skills with ability to influence at executive level
• Fluent in English
• Willingness to travel up to 60% in the UK and occasionally abroad

• leadership
• communication
• stakeholder management
• P&L management
• pricing strategy
• data-driven decision making

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