Senior Events Manager, EMEA (12-14 month Fixed-Term Contract)
Location: London (Hybrid)
Employment Type: Contract (Fixed-Term, 12-14 months maternity leave cover)
Department: Marketing
Work Arrangement: Hybrid with a focus on in-person collaboration when necessary. Employees are expected to work from the London office at least two days per week, or eight days per month.
Target Start Date: September 28, 2026
What you’ll do:
Own the EMEA Events & Field Marketing Strategy — Partner with Sales and Marketing leadership to set the roadmap: goals, channels, and tactics that drive pipeline and revenue.
Drive Pipeline Generation & Acceleration — Own measurable pipeline and revenue outcomes from every event, designing for real buying-committee engagement, not just attendance.
Own the EMEA Events Calendar — Build and maintain the regional calendar across virtual events, roundtables, summits, conferences, trade shows, and owned events, prioritising investment by pipeline impact and account coverage.
Lead End-to-End Event Execution — Plan and deliver across the full mix, managing vendors, technology, budget, cross-functional partners, and on-site activation, with consistent brand and customer experience throughout.
Build Customer & Prospect Love — Design experiences that bring customers and prospects into BetterUp’s story, deepening relationships beyond lead generation.
Manage Vendor & Budget Relationships — Own the EMEA events budget and vendor ecosystem, negotiating contracts and ensuring strong ROI.
Report on Programme Performance — Independently pull and analyse Salesforce and event data to demonstrate impact and guide where to double down or cut.
Required Qualifications:
8+ years of events or field marketing experience in the B2B technology sector, ideally SaaS
Proven experience designing and leading EMEA-wide field marketing and events strategy in partnership with sales and marketing leadership
Deep experience with large enterprise buyers, ideally within HR and Talent
Demonstrated strategies for engaging senior stakeholders and C-level executives, both internally with leadership and externally with customer/prospect decision-makers, through tailored event experiences (e.g., executive roundtables, VIP summit tracks, curated 1:1 moments)
Track record of driving measurable pipeline and revenue outcomes from events, with the ability to independently pull and interpret Salesforce reporting to inform strategy
Extensive experience organising and executing both digital and in-person events (trade shows, conferences, executive roundtables, summits, owned-and-operated events)
Proven ownership of a significant enterprise events budget and vendor ecosystem, including contract negotiation
Comfort operating in a fast-paced, evolving environment, with the judgement to prioritise and re-prioritise as business needs shift
Exceptional communication and influencing skills — able to build coalition and drive alignment across Sales and Marketing leadership without formal authority
Willingness to travel for on-site and live events across the EMEA region
Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage in field marketing and events
Transforms core business processes through strategic AI integration (e.g., AI-powered attendee personalisation, marketing automation, event ROI analytics)
Preferred Qualifications:
Experience marketing to HR, Talent, or People leaders specifically
Experience in executing high-frequency bespoke events for an executive audience
Familiarity with marketing automation and event technology platforms (e.g., HubSpot, Salesforce, Airtable)
Background in a high-growth SaaS or coaching/wellbeing technology environment
Established network of EMEA venue, production, and event vendor relationships
Comfort building and presenting clear, data-driven reporting on programme performance to senior stakeholders
A highly collaborative style, with a track record of working seamlessly across teams within Marketing (Brand, Content, Demand Gen, Product Marketing) to deliver cohesive programmes
Reporting Structure: Reports to the EMEA Marketing Director. No direct reports.
Benefits:
Annual leave: Flexible time off – with a guideline of 25 days of annual leave + 8 UK public holidays
Pension: Generous Employer pension contribution
Healthcare: Private Medical Insurance Option
Wellbeing: Access to BetterUp coaching for you and a friend/family member
Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month)
Free Lunch: Available in office Tuesday and Thursdays along with daily plentiful snacks and beverages
Extra leave days: 4 Inner Work Days, 5 Volunteer Days, plus Summer & Winter company shutdowns
Charity: Year-round charitable donation on your behalf
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