Senior Product Business Analyst

Key Responsibilities:

• Analyse product performance, commercial data and market trends to identify opportunities for product enhancement and business growth.
• Gather, document and translate business and product requirements into detailed functional specifications and actionable recommendations for technical and product teams.
• Work closely with Product, Marketing, Account Management and Software Development teams to ensure business requirements are accurately reflected in product development and commercial initiatives.
• Support the planning, implementation and evaluation of product launches, promotional campaigns and commercial rollouts.
• Define, monitor and report on key performance indicators (KPls), including revenue, customer engagement, product performance and commercial outcomes.
• Conduct market research and competitor analysis to support product strategy, market positioning and business decision-making.
• Evaluate the effectiveness of commercial and product initiatives, providing data-driven recommendations for continuous improvement.
• Facilitate communication between business stakeholders and technical teams to ensure successful delivery of business objectives.
• Identify opportunities to improve business processes, workflows and reporting capabilities to enhance operational efficiency.
• Prepare reports, presentations and strategic insights to support senior management in commercial and product-related decision-making.

Requirements:

• Demonstrable experience in product or commercial business analysis, preferably within the technology, software or digital products sector.
• Strong experience analysing business performance, defining and monitoring KPls, and producing data-driven recommendations.
• Proven ability to gather, document and translate business requirements into functional specifications for technical teams.
• Experience collaborating with cross-functional stakeholders, including Product, Software Development, Marketing and Commercial teams.
• Strong analytical, problem-solving and stakeholder management skills.
• Proficiency in business analysis techniques, reporting tools and data analysis.
• Bachelor’s degree or higher in Business, Information Technology, Computer Science or a related discipline, or equivalent professional experience.
• Excellent written and verbal communication skills, with the ability to present complex information clearly to both technical and non-technical stakeholders.

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