CRM Marketing Executive
Published on 17 February 2026
The Role
You’ll be the HubSpot champion within the business, responsible for ensuring our CRM is structured, automated, and optimised to drive engagement, conversion, and revenue.
Key Responsibilities
HubSpot CRM & Automation
- Own and manage HubSpot across Marketing, Sales, and CRM functions.
- Build, optimise, and maintain workflows, automations, and lifecycle stages.
- Ensure data quality, segmentation, and reporting accuracy.
- Create dashboards and reports to track funnel performance, attribution, and ROI.
Email & Lifecycle Marketing
- Build and execute automated email journeys (lead nurturing, onboarding, re-engagement).
- Draft and schedule newsletters, campaigns, and internal updates.
- Continuously test, refine, and optimise campaigns based on performance data.
Marketing Performance & Insight
- Track and report on CRM, email, and campaign performance.
- Analyse user behaviour and funnel drop-off points to inform improvements.
- Support SEO, paid media, and organic campaigns with CRM insights and targeting.
Collaboration & Enablement
- Work closely with sales to improve lead handover, pipeline visibility, and conversion rates.
- Support marketing campaigns with CRM logic, segmentation, and tracking.
- Act as the internal go-to expert for HubSpot best practices.
Process & Improvement
- Document CRM processes and improve system efficiency.
- Identify opportunities to automate manual tasks and improve scalability.
- Support future CRM and martech development as the business grows.
The Ideal Candidate
- Strong experience using HubSpot (Marketing Hub and CRM essential).
- Highly organised, detail-oriented, and confident managing multiple workflows.
- Analytical and comfortable working with data, reports, and dashboards.
- Proactive self-starter who thrives in a fast-paced, performance-driven environment.
- Passionate about CRM, automation, and customer lifecycle marketing.
This role is ideal for someone who has moved beyond “content-only” marketing and wants to own systems, automation, and performance.
Bonus Experience (Nice to Have)
- HubSpot certifications.
- Experience supporting sales teams via CRM optimisation.
- Basic understanding of SEO, PPC, and attribution models.
- Experience in financial services, B2B, or lead-generation businesses.
- Familiarity with integrations, APIs, or marketing tech stacks.
What Success Looks Like
- Clean, reliable CRM data with clear lifecycle tracking.
- Improved lead conversion rates through better automation and nurturing.
- Increased engagement and performance from email and CRM-led campaigns.
- Strong reporting that informs commercial and marketing decisions.
- A scalable, well-structured HubSpot setup that supports long-term growth.
Benefits
- Modern and fun office space
- Company events and social activities
- Health & wellbeing programme
- Ongoing training and career development
- Opportunity to shape and own a critical growth function
Crown Business Finance Limited is an independent asset finance brokerage not a lender, as such we can introduce you to a wide range of finance providers depending on your requirements and circumstances. We are not independent financial advisors and so are unable to provide you with independent financial advice. Crown Business Finance Limitedwill receive payment(s) in the form of commission from the finance provider if you decide to enter into an agreement with them. We work with both discretionary and non-discretionary commission models. Commission payments are factored into the interest rate you pay.
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