Cody Technology Park, Farnborough, with travel to project sites, events and other company locations as required
Working Pattern
Full time
About TALO
TALO is driven by a clear mission: to eradicate fuel poverty in new homes by delivering ultra-low energy housing where occupants need never face energy bills again. Achieving this requires challenging conventional thinking in how homes are designed, manufactured and delivered. We believe meaningful progress comes from questioning the status quo, applying engineering precision, and working in true collaboration with colleagues, clients, supply chain partners and wider stakeholders. Everyone at TALO contributes to this mission, helping to end the reality of fuel poverty whilst redefining how homes are built in the UK.
The Role
This role exists to give TALO the capacity to use the full range of B2B marketing channels and best practice to drive sales enquiries, build trust and awareness in the brand, and to support the company’s ambitious plans for growth.
Working closely with, and reporting to, the Marketing & Communications Director, the Marketing Executive will work on the delivery and implementation of a wide range of B2B marketing projects and initiatives across multiple channels – and from content production and design through to branding and analytics.
The role sits at the operational heart of the marketing function: producing high-quality collateral, running day-to-day management of TALO’s website and social channels, co-ordinating events, and maintaining the reporting and analytics that let the business evaluate what is working. This is a new fast-paced, hands-on and delivery-focused role that turns strategic direction from the Marketing Director into consistent, high-quality outcomes that will elevate the TALO brand.
What You Will Own
Copywriting and Content Generation
Writing announcements for the website and LinkedIn
Producing case studies – research, writing, and images, and managing customer and third-party approvals and director-level customer interviews
Producing marketing documents as needed to support the wider business
Assisting with award entry production and supporting material
Gathering customer insight and developing testimonials; managing approvals processes
Branding and Design
Providing an in-house resource for graphic design and artwork using InDesign and Canva – templates, brochures, case studies, marketing documents, LinkedIn graphics, emailers, presentation slide decks for business development and technical documents
Working with TALO’s external graphic design partners where required; proofreading and checking content against briefs to ensure accuracy
Managing consistent use of the TALO brand by staff and third parties, including sharing brand assets and monitoring correct usage
Social Media
Managing the LinkedIn posting calendar, content generation, posting, engagement and monitoring
Supporting director profile management, including posting in tone of voice and contact building
Monitoring LinkedIn analytics
Populating YouTube with new video content to optimise visibility
Managing and posting to Instagram
Website
Day-to-day management of the website and adding new content as required
Supporting the delivery of a new websit
Monitoring website analytics
Delivering new web content to increase visibility in AI search
Reporting and Performance Monitoring
Tracking marketing KPIs and maintaining the marketing calendar
Producing a monthly marketing performance dashboard
Logging and monitoring enquiry sources for evaluation
Running Google Analytics reporting to monitor website performance
Providing day-to-day support to external marketing partners and agencies on live projects
Direct Marketing
Maintaining the marketing database, ensuring accurate segmentation by business type and job title for digital communications and targeted mailings
Producing a quarterly newsletter/emailer programme – copywriting, production, mailing and evaluation
Events and Exhibitions
Organising event logistics and display material
Liaising with external suppliers and partners as required
Supporting the production of high-quality slide decks for commercial and sales presentations that take a thought leadership stance
Attending events as required
What Success Looks Like
Developing outstanding, interesting content that targets Director-level prospects, influencers and stakeholders and positions TALO in a completely different light in UK construction and housebuilding
LinkedIn engagement and follower growth that trend upwards and reflect TALO’s marketing messaging and mission consistently
Agreed marketing projects are delivered on time and to a high standard, with the Marketing Director able to delegate with confidence
Website visitor numbers and engagement growth, supported by accurate, well-maintained analytics reporting
Case studies and testimonials are produced regularly, to a high standard with complete clarity in messaging and customer tone of voice to support and reinforce business development and build trust in the TALO brand
The monthly dashboard and enquiry-source reporting give the leadership team a reliable, trusted view of marketing performance
Newsletter and direct marketing metrics (open rates, engagement, database accuracy) improve over time
Skills, Knowledge and Experience
We are looking for demonstrated ability in:
B2B marketing, ideally of a more technical nature
Content creation and copywriting for multiple channels
Excellent communications skills and the ability to work collaboratively at every level – from taking direction to representing TALO’s interests with business leaders at our customers as well as suppliers and agency partners
Understanding of strategic marketing messaging and how this is reflected across all marketing assets
Graphic design and artworking, with proficiency in InDesign
Hands-on management of LinkedIn and Instagram for a technical B2B brand, including content generation and analytics
Website content development, updates and management and use of Google Analytics or equivalent reporting tools
Understanding of SEO and AEO
Strong organisational skills, with the ability to manage multiple projects and deadlines concurrently
Candidates who bring some but not all of the following are encouraged to apply:
Experience in construction, housebuilding, property or a related built-environment sector
Video content production and editing experience
Experience managing a marketing database or CRM for segmentation and email marketing
Behaviours and Ways of Working
For this role, we are specifically looking for someone who:
Has a willingness to work collaboratively both on joint marketing projects and to take full ownership of end-to-end marketing projects and responsibilities, as required
Acts as a custodian of the TALO brand, applying consistency, initiative and quality at every stage without needing to be asked
Work collaboratively across the business, and directly with customers, suppliers and strategic partners
Is proactive in spotting marketing opportunities and flagging them to the Marketing Director
Focuses on delivery and holding themselves to a high standard
Close attention to detail applied to every marketing task and project.
Our Commitment to Inclusive Hiring
TALO is committed to building a team that reflects the diversity of the communities we build for. We welcome applications from all backgrounds and are committed to a fair, inclusive and consistent hiring process for every candidate. If you require any adjustments or additional support at any stage of the process, please let us know and we will do everything we can to accommodate you.
Cody Technology ParkIvely RoadFarnboroughGU14 0LXUnited Kingdom
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