Senior Product Marketing Lead

Overview

In this role you will shape Accurx’s narrative as we scale AI-native product marketing across the NHS. You will lead strategy, launch and adoption campaigns, and build a high-performing PMM function that aligns product, marketing and sales enablement. You’ll turn market insights into clear positioning and evidence-based storytelling across channels. You’ll work with a small team to ensure a cohesive go-to-market narrative as we ship faster and broaden impact. This is a mission-driven opportunity to accelerate healthcare productivity at scale.

Pay / Benefits

• adjustable healthcare cover and pension
• flexible working, office-first with 3 days in Shoreditch
• 28 days holiday plus bank holidays, up to 4 weeks remote work
• enhanced parental leave, fertility support and parental loss support
• free healthy meals and snacks

Responsibilities

• Define the strategy for product marketing and sales enablement in an AI-native context
• Identify high-impact work and introduce AI-enabled workflows to improve team operations
• Synthesize user, customer and competitor insights into positioning and messaging
• Own and harmonize the company narrative across products, audiences and channels
• Rethink and streamline go-to-market processes to sustain speed and engagement
• Provide commercial teams with messaging, evidence and market knowledge to win at every stage
• Lead a two-person PMM team to maintain a cohesive, integrated approach

Key requirements

• Led AI-native product marketing initiatives
• Redesigned PMM functions with AI and new workflows
• Exceptional writing and judgment for high-quality content
• Experience spanning product marketing to users and sales enablement to commercial teams
• Proven people management and performance feedback
• Impact-driven with data-informed decision making
• Experience in SaaS or high-growth environments, comfortable with pace and ambiguity

• clear and precise communication
• strategic thinking with strong business judgment
• leadership and people development
• AI-native product marketing
• sales enablement for commercial teams
• go-to-market strategy in SaaS

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