Senior Brand Manager – Skincare

Overview

In this role you will drive brand growth for a well-known skincare brand by leading omni-channel marketing and seasonal campaigns. You will collaborate across functions to plan and execute go-to-market strategies that engage retailers and consumers, turning awareness into sales. You will shape brand sentiment, manage content, and optimize campaigns with data-driven decision making in a global matrix environment. This role offers hands-on ownership, creative storytelling, and opportunities to build memorable brand experiences.

Pay / Benefits

• hybrid work
• London location
• permanent contract
• competitive salary
• team-focused culture
• opportunity for growth

Responsibilities

• Develop and implement brand and marketing strategies across the full marketing mix
• Plan and execute omni-channel campaigns, including content and social media
• Drive GTM activity with retail partners (e.g., Boots, Superdrug)
• Identify target audiences and create campaigns that engage, inform and convert
• Communicate recommendations and brand sentiment to markets and regions
• Manage content, social media marketing and eCommerce initiatives
• Analyze performance, optimize ROI and manage budgets and portfolio
• Act as a brand ambassador, contributing to brand experiences and cross-functional collaboration
• Work in a hybrid setup within a global matrix organization
• Be hands-on and contribute to day-to-day branding and marketing activities

Key requirements

• Background in Beauty Cosmetics or Pharma
• Experience with seasonal campaign-driven brands and go-to-market strategies
• Experience in omni-channel marketing and retail channel planning
• Ability to identify target audiences and create conversion-focused campaigns
• Proven ability to communicate recommendations and brand sentiment across regions
• Experience in content and social media marketing and eCommerce
• Data-driven thinker with strong analytical skills
• Creative, highly collaborative with strong interpersonal skills
• Experience in global matrix organizations and budget/portfolio management
• Hands-on, hardworking with a sense of humor

• interpersonal skills
• communication
• creativity
• content and social media marketing
• eCommerce
• data-driven decision making

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