Director of Digital Marketing – Consumer
6mth FTC plus benefits
London office + hybrid working
We’re working exclusively with a major consumer brand to appoint a Director of Digital Marketing for a high-profile interim leadership role, starting ASAP. This is a substantial digital leadership brief with performance marketing firmly at its heart, responsible for driving customer acquisition, digital trading and campaign performance across a large-scale, multi-product consumer business.
We’re looking for an accomplished digital leader who combines strategic thinking with a genuinely hands‑on approach. Someone comfortable setting the direction and influencing at senior level, but equally able to get close to the detail, interrogate performance and ensure campaigns are being delivered brilliantly. The non‑negotiables are deep performance marketing expertise, strategic leadership and proven hands‑on campaign delivery within a consumer framework.
You’ll take senior ownership across areas including:
- Performance marketing and digital acquisition across paid channels
- Strategy through to hands‑on campaign delivery and optimisation
- Digital trading, conversion and commercial performance
- Customer journeys, experimentation and CRO
- SEO and the evolving world of AI/GEO‑led discovery
- Data, measurement, attribution and marketing technology
- Agency and platform relationships
- Leadership and development of established digital teams
- Senior stakeholder management across Marketing, Commercial, Product and Technology
To be considered:
- This is not a purely brand-led or high‑level strategic marketing role. We need someone who has operated in sophisticated, high‑volume performance environments and remains comfortable getting under the bonnet of campaigns, channels and results.
- You’re likely to have operated at Director / VP level within a sizeable consumer, subscription, eCommerce or digitally led organisation, with experience managing significant budgets, complex channel mixes and senior specialist teams.
- Previous interim or contract experience is strongly preferred. We’re looking for someone accustomed to joining complex organisations, getting up to speed quickly and making an impact from day one.
- Crucially, you’ll be able to demonstrate where you have personally shaped performance strategy, translated it into campaigns and driven measurable commercial outcomes.
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