Senior Field Marketing Manager

Overview

In this role you shape regional field marketing for UKI, Nordics, and Benelux to drive qualified opportunities and stronger customer engagement. You work cross-functionally with Sales, Corporate Marketing, Digital Marketing, and Partners to orchestrate integrated programs across events, campaigns, ABM, and co-marketing. You own regional event strategy, partner collaboration, and account-based activities to maximize pipeline impact. This is a hands-on, growth-focused role in a leading threat intelligence business, offering scope to influence regional strategy and partner ecosystems. You will partner with regional sales leadership to translate priorities into measurable marketing programs and,

Responsibilities

• Develop and drive regional field marketing strategy aligned to pipeline priorities across UKI, Nordics and Benelux
• Partner with regional Sales, Marketing and Channel teams to create joint plans and execute co-marketing activities
• Plan and execute field and partner-supported events with cohesive pre-, during, and post-event strategies
• Own regional conference and summit strategy to maximize participation and engagement
• Develop targeted account strategies to support ABM and accelerate engagement within priority accounts
• Collaborate with broader marketing and regional partners to create content and assets aligned to regional priorities
• Set program goals and forecasts and measure impact on engagement and pipeline across field and partner activities
• Maintain alignment with EMEA BDR to ensure qualified leads flow through the funnel
• Build cross-functional relationships and ensure partner opportunities are integrated into the broader field marketing strategy

Key requirements

• Experience leading regional field marketing strategy in a high-technology, B2B organization (cybersecurity experience preferred)
• Experience with partners or channels to develop and execute co-marketing initiatives with measurable outcomes
• Native English fluency; Nordic language a plus
• Strong understanding of demand generation and marketing strategies across EMEA
• Commercial mindset with budget management and prioritization based on business outcomes
• Ability to operate in a fast-moving, hyper-growth environment and influence senior stakeholders
• Strong project management and collaboration skills for coordinating multiple stakeholders
• Experience with Salesforce; Marketo knowledge a plus

• Cross-functional collaboration
• Stakeholder influence
• Project management
• Demand generation
• Field marketing
• Account-based marketing (ABM)

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