Location: Antrim & Naas / Field BasedTerritory: Northern Ireland & Republic of Ireland
Reporting to: Head of Sales
THE OPPORTUNITY
Overlander is looking for an ambitious, commercially driven Area Sales Executive to take ownership of sales growth across Northern Ireland and the Republic of Ireland.
This is a high-autonomy, field-based role for someone who enjoys being out in the market, building relationships, finding opportunities and winning business.
You will have the freedom to develop your territory, identify new markets and create your own opportunities across Overlander’s growing range of specialist vehicles. From equestrian and welfare vehicles to utility, passenger transport and medical applications, you will work with customers across a diverse range of sectors and help them find the right vehicle and commercial solution for their operation.
You will be based between our Antrim and Naas operations, but your real office will be the marketplace. The role involves extensive travel throughout NI and ROI, meeting customers, visiting sites, demonstrating vehicles, developing relationships and turning opportunities into orders.
This is an opportunity to build something of your own within a growing specialist vehicle business.
THE MARKETS
You will develop opportunities across a broad and varied customer base, including:
Equestrian
Horsebox sales, contract hire, rental and fleet solutions for private, professional and commercial equestrian customers.
Welfare & Commercial Vehicles
Welfare vans, mobile site facilities, crew vans and specialist commercial vehicle conversions for construction, infrastructure, telecoms, utilities, facilities management, rental and fleet operators.
Utility & Specialist Fleets
Purpose-built vehicles for utilities, highways, telecoms, engineering, infrastructure and other specialist fleet applications.
Passenger Transport
Minibuses, accessible transport and specialist passenger vehicles for private operators, community transport, education, healthcare and public-sector organisations.
Medical & Ambulance
Ambulances, patient transport, medical vehicles and other specialist healthcare applications.
WHAT YOU’LL DO
Build the Territory
Take ownership of the NI and ROI market. Identify target customers, sectors and fleets, develop relationships with decision-makers and build a strong pipeline of new business.
Win New Customers
Generate your own opportunities rather than relying on inbound enquiries. Open doors, create relationships and turn prospects into long-term customers.
Get Close to Customers
Spend your time where it matters in front of customers. Visit sites, understand their operations, identify upcoming requirements and develop solutions that deliver genuine value.
Develop New Markets & Routes to Market
Look beyond traditional sales channels and identify opportunities through fleet operators, rental companies, dealers, end users, procurement frameworks and other strategic partners.
Sell Solutions, Not Just Vehicles
Understand each customer’s requirements and match them to the right Overlander product and commercial model, whether that means outright purchase, contract hire, long-term rental or short-term rental.
Demonstrate the Product
Bring Overlander’s vehicles directly to customers through demonstrations, trials and site visits. Help customers see how the right vehicle can solve a real operational requirement.
Grow Existing Accounts
Build strong, long-term relationships with customers and identify future replacement cycles, additional vehicles and opportunities to introduce other products across the Overlander range.
Own Your Pipeline
Maintain a clear view of your opportunities, from initial prospect through to quotation and order. Use CRM to manage your pipeline, priorities and customer relationships effectively.
Understand the Market
Stay close to customers and competitors and develop a strong understanding of market trends, procurement routes, fleet replacement cycles and emerging opportunities.
Work as Part of the Team
Work closely with the Head of Sales and the wider Antrim and Naas teams to turn customer requirements into well-specified, commercially strong vehicle solutions and successful deliveries.
HOW YOU’LL WORK
This is not an office-based sales role.
You will have the autonomy to plan and manage your territory, decide where to focus your time and build your own approach to winning business.
Time at Antrim and Naas will support your success through product knowledge, vehicle demonstrations, sales planning and collaboration with the wider team, but the majority of your time will be spent out developing the business.
THE PERSON
We’re looking for someone with drive, commercial instinct and a genuine appetite to win new business.
You’ll ideally have experience in field sales within automotive, commercial vehicles, fleet, plant, equipment, rental or another B2B environment. However, we’re more interested in your ability to build relationships, identify opportunities and close business than simply the sector you’ve worked in.
You’ll be someone who:
- Enjoys finding and winning new business.
- Is confident opening doors and building relationships from scratch.
- Has strong commercial awareness and the confidence to negotiate and close.
- Is comfortable selling technical or specialist products and understanding customer requirements.
- Works independently and takes ownership of their territory.
- Is organised, commercially disciplined and able to manage a healthy sales pipeline.
- Enjoys being on the road and meeting customers face-to-face.
- Has the ambition to develop new markets and grow a territory.
- Is comfortable working with customers ranging from individual operators to large commercial fleets and organisations.
- Wants the opportunity to make a visible impact in a growing business.
A full driving licence is essential.
THE PACKAGE
- Competitive salary, dependent on experience
- Performance-related commission / bonus
- Company vehicle or motoring allowance
- Company Pension
- Private Health Care
- 30 days’ holiday including stat holidays
- Extensive territory with significant opportunity for growth
- The opportunity to develop within a growing specialist vehicle business
WHY OVERLANDER?
Overlander operates in a specialist market where the right vehicle can make a genuine difference to how a customer operates.
This is an opportunity to join a business with an exciting range of products, a diverse customer base and significant potential for growth across Ireland.
If you’re a self-motivated sales professional who wants the freedom to build a territory, win new business and see the results of your own efforts, we’d like to hear from you.
Benefits:Medical Aid / Health Care Pension Company Vehicle
WHJS1_NI
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