Job Description
We’re looking for a Senior Product Marketing Manager to own Veeqo’s end-to-end product marketing engine. From positioning and messaging, to launch strategy, to adoption, to understanding what resonates with sellers and why.nnnIn this role, you’ll be the strategic bridge between Product and the market. You’ll ensure every new Veeqo release (from advanced shipping tools to Listings to inventory automation) has a clear value proposition, a defined audience, and a compelling story that drives awareness, activation, and long-term usage.nnnYou’ll set the standard for product marketing excellence at Veeqo and raise the bar on delivery, collaboration, and seller impact.nnnKey job responsibilitiesnn1. Product Marketing Operations & GTM Ownershipnn- Own how product marketing operates at Veeqo — setting the standard for how we plan, prioritise, and execute launchesnn- Translate product priorities into clear, actionable GTM plans across Marketing, Product, and Salesnn- Ensure every launch has defined goals, target segments, messaging direction, and success metricsnn- Drive clarity on what we launch, when, and why — balancing business impact, product readiness, and team capacitynnn2. Cross-Functional Leadership & Stakeholder Managementnn- Act as the central point of alignment between Product, Sales, Lifecycle, and Designnn- Proactively manage stakeholders to ensure alignment on priorities, timelines, and expectationsnn- Ensure teams are working towards shared outcomes, not siloed deliverablesnnn3. Launch Execution & Delivery Excellencenn- Lead end-to-end execution of product launches, ensuring high-quality delivery across all touchpointsnn- Coordinate cross-functional teams to ensure launches are delivered on time and to a high standardnn- Identify risks early and proactively resolve blockers to maintain momentumnn- Ensure launches are outcome-driven — focused on adoption, usage, and revenue impact, not just outputnnn4. Building Scalable PMM Mechanismsnn- Establish and continuously improve repeatable processes for:nn- Launch planning and executionnn- Messaging and asset developmentnn- Sales enablementnn- Post-launch measurementnn- Create clear frameworks, templates, and ways of working that enable the team to scale effectivelynn- Raise the bar on quality, consistency, and efficiency across all product marketing outputsnnn5. Adoption, Feedback Loops & Continuous Improvementnn- Partner with Product and Lifecycle to ensure launches translate into real seller adoption and usagenn – Identify gaps in adoption and work cross-functionally to address themnn- Establish feedback loops from Sales, Support, and sellers to inform future launches and messagingnn- Continuously iterate on GTM approach based on performance and insightsnnn6. Sales Enablement & Internal Readinessnn- Ensure Sales and Customer-facing teams are equipped with clear, actionable materials for every launchnn- Drive consistency in how Veeqo is positioned across internal teamsnn- Partner with Sales leadership to ensure priority initiatives are effectively rolled out and adoptednnn7. Measurement & Business Impactnn- Define and track success metrics for launches and GTM initiativesnn- Own reporting on launch performance, adoption, and impact in business reviewsnn- Use data to inform prioritisation, improve execution, and drive continuous improvementnn- Ensure product marketing efforts are clearly tied to measurable business outcomesnnnAbout the teamnnVeeqo is Amazon’s free multi-channel shipping software, used by 100,000 ecommerce sellers to ship orders, sync inventory, and grow across marketplaces. We combine Amazon-level innovation with a fast-moving startup culture.nnnWe’re building tools that help sellers ship smarter, list products faster, and scale efficiently across all their sales channels. As part of Amazon, we benefit from deep integrations, access to Amazon’s sellers and carrier programs, and a rapidly expanding feature set across shipping, inventory, reporting, listings, and more.nnnThe Integrated Marketing team uses data, seller insights, and creative experimentation to raise awareness, drive adoption, and help sellers get value quickly. We’re a collaborative group of PMMs, lifecycle marketers, designers, and content specialists who ship fast and learn quickly. You’ll partner closely with the wider Marketing team, Product, Sales, Design, and Amazon orgs to bring new features to market.nnBASIC QUALIFICATIONS- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)nn- Experience building, executing and scaling cross-functional marketing programsnn- Experience leading go-to-market for consumer software or hardware product launchesnn- Experience in marketing or marketing researchnn- Experience using data and metrics to measure impact and determine improvementsnn- Experience presenting metrics and progress to goal to senior leadershipnnPREFERRED QUALIFICATIONS- Experience using any of SQL or other analytical tools for conducting data analysisnn- Experience with customer segmentation, profiling, and targetingnnnAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.nnnAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.nnnOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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