Retail Media Manager – Consumer Products Division

Overview

In this role you own the Amazon media strategy and budget for CPD’s key brands, driving sales and customer acquisition through optimized media investments. You collaborate with marketing, commercial and agency partners to deliver cohesive consumer journeys and hit KPIs. You’ll test innovative formats and data-driven approaches to scale performance and incremental sales. A pivotal part of the team, you shape media planning, forecasting and reporting to support cross-functional decision-making.

Pay / Benefits

• money-saving offers
• share options
• enhanced pension plan
• up to 60% off iconic brands
• private medical and dental insurance
• onsite mental health support

Responsibilities

• Own and optimize the Amazon media budget for major brands and categories, prioritizing investments based on business goals and insights
• Allocate spend across Search, DSP Prospecting, and DSP Remarketing, including during key CPD-owned and Amazon-led events
• Pitch and present media strategy to brand, commercial and cross-functional stakeholders
• Ensure campaigns deliver a cohesive consumer journey aligned with acquisition/retention priorities and follow media golden rules
• Collaborate with brand and commercial teams on forecasting, KPIs, and incremental sales
• Manage day-to-day relationships with Amazon Ads and media agency, fostering a collaborative partnership
• Analyze performance with the agency and provide strategic recommendations for optimization
• Produce media reporting and deep-dives for brand/commercial teams, sharing learnings with wider teams
• Innovate through new formats, media mix and targeting; use data to inform decisions
• Manage internal Amazon media files (budget block plans, competitor tracking, SOV) and support non-branded search term arbitration
• Work with the multi-div team to ensure fair arbitration on non-branded key search terms

Key requirements

• Experience leading Amazon media strategy and budget for consumer brands
• Strong ability to forecast, set KPIs and drive incremental sales
• Proven data-driven decision making and performance optimization
• Excellent stakeholder management and cross-functional collaboration
• Experience managing relationships with Amazon Ads and external agencies
• Ability to communicate strategy and results to senior stakeholders

• collaborative
• strategic thinker
• strong communication
• Amazon Ads
• DSP (Prospecting and Remarketing)
• media forecasting and analytics

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