Digital Director, Strategy & Planning

Overview

In this Director, Planning (Digital) role you shape digital partnership strategies for a high-profile global B2B technology brand across Europe. You will lead cross-market planning, collaborate with multiple teams, and drive data-informed decisions to maximise campaign performance. The role offers agile working and a fast-paced, innovative culture that rewards curiosity and collaboration. You will influence senior clients and partner ecosystems, delivering integrated digital and cross-channel solutions. This is a strategic, impact-driven leadership position with regional scope in EMEA.

Pay / Benefits

• agile working options
• in-office three days a week minimum (London-based)
• opportunity to work on high-profile campaigns
• collaborative and inclusive culture
• career development and growth

Responsibilities

• Lead development, execution and optimisation of direct digital partnership strategies across EMEA to meet client objectives and KPIs
• Develop insight-led partnership recommendations using data and analytics to inform partner selection and performance
• Identify innovative partnership opportunities across digital, TV, BVOD and cross-channel activations
• Build strong client relationships, presenting strategies, recommendations and performance narratives
• Collaborate with Strategy, Analytics, Investment, Programmatic and Client Account Management to deliver integrated media solutions
• Coordinate with global and local market teams for regional relevance and seamless execution across EMEA
• Ensure direct partnerships complement programmatic activity and broader media strategies
• Oversee team output, workload and development of team members
• Champion digital planning best practice and share knowledge to improve work quality
• Stay ahead of emerging platforms and trends, bringing fresh thinking to clients and colleagues
• Work with Investment teams to maximise value, efficiencies and commercial outcomes

Key requirements

• Significant experience in digital media and partnerships with multi-market responsibility across EMEA
• Strong knowledge of the EMEA digital landscape, platforms, partners and brand safety
• Strategic, analytical mindset translating data into actionable recommendations
• Excellent client communication, presentation and stakeholder management
• Experience developing integrated marketing and communications plans across digital and traditional channels
• Strong understanding of digital planning, research and ad-serving technologies
• Proven project management from strategy through execution, optimization and evaluation
• Strong leadership and people development skills to motivate teams
• Collaborative ability to work across multiple teams, markets and disciplines
• Proactive, innovative mindset with a passion for identifying new opportunities; B2B client experience is a plus

• Collaboration across teams
• Stakeholder management
• Effective communication and presentation
• Digital planning
• Research and analytics
• Ad-serving technologies

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