Director, Brand Strategy & Enterprise Positioning

Overview

In this role you will shape LSEG’s enterprise brand and ensure a cohesive market narrative across customers, partners and employees. You will lead the Brand Strategy and Strategic Initiatives Marketing teams to align brand, messaging and strategic marketing with Group priorities. You will define the enterprise positioning and maintain a messaging architecture that spans all audiences and channels. You will drive alignment with commercial priorities and embed AI-enabled capabilities to improve efficiency and impact. This is a high-visibility opportunity to influence growth and how LSEG is perceived globally.

Pay / Benefits

• healthcare
• retirement planning
• paid volunteering days
• wellbeing initiatives
• charitable grants via LSEG Foundation
• flexible benefits and community involvement

Responsibilities

• Define and deliver LSEG’s enterprise brand strategy aligned with Group priorities
• Own enterprise positioning and differentiate the market narrative
• Lead Brand Strategy and Strategic Initiatives Marketing teams for alignment across brand, messaging and strategic marketing
• Develop and maintain enterprise messaging architecture for consistency across audiences and channels
• Define and govern strategic industry themes (SFI, AI, Private Markets, Digitalisation)
• Bring the enterprise story to life via the Make More Possible platform, reinforcing brand coherence
• Simplify and evolve brand architecture to support growth and customer understanding
• Oversee global brand strategy and amplification with Corporate Affairs & Marketing to enhance awareness and differentiation
• Embed AI tools into brand and marketing workflows to improve efficiency, quality, and effectiveness
• Collaborate with senior stakeholders to align brand investment with commercial, customer and corporate priorities
• Lead and develop high-performing teams and adopt modern, AI-enabled ways of working

Key requirements

• Enterprise brand strategy and positioning expertise
• Strong creative and strategic thinking with a customer-centric, business-impact focus
• Experience shaping brand strategy for complex global organisations
• Strong stakeholder management and leadership skills
• Excellent communicator capable of building credibility and alignment with senior leadership
• Curiosity and enthusiasm for AI and innovation

• stakeholder management
• leadership
• communication
• brand strategy
• messaging architecture
• adaptive marketing

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