Senior Sales & Marketing Manager

Overview

Ambitious, commercially focused marketing leader to drive growth for TUI River Cruises. You will translate strategy into impactful campaigns across brand, digital marketing, CRM, partnerships and loyalty, guiding the customer journey from discovery to retention. You’ll collaborate with UK and Group teams to strengthen market position and shape the future of a high-potential growth area. The role combines brand cultivation with performance marketing to maximise demand and revenue. You’ll lead cross‑functional teams and key campaigns that elevate the brand across channels.

Pay / Benefits

• remuneration package
• discretionary bonus
• generous travel benefits
• health & well-being support
• flexible working
• learning hub access

Responsibilities

• Lead brand strategy execution across customer, sales and ops touchpoints ensuring consistent messaging and visual identity
• Manage key brand campaigns and product launches
• Own direct distribution channel performance and collaborate with specialist performance marketing teams (SEO, paid search, display, email, affiliates)
• Oversee website content roadmap and optimisation, partnering with Studio, Digital, Web and Commercial teams
• Lead social media and influencer strategy to drive brand consideration and acquisition
• Serve as product expert and point of contact for Internal, Contact Centre, Retail and Trade teams
• Manage CRM and loyalty strategy with UK and Group teams to boost acquisition, retention and customer lifetime value

Key requirements

• commercial marketing leadership experience
• track record of customer-centric campaigns that drive growth, acquisition, retention and revenue
• excellent communication and stakeholder management
• strong project management and ability to drive cross-functional initiatives in fast-paced environments
• people leadership and ability to develop high-performing teams
• proven budgeting, measurement and ROI optimization skills
• proficiency in Microsoft Office (Teams, PowerPoint, Word, Excel)

• collaboration
• influence and negotiation
• stakeholder management
• SEO
• paid search
• display advertising

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