Senior Product Marketing Manager, EMEA

Overview

As Product Marketing Manager, you’ll bridge customers, product, and commercial teams in the EMEA region to deliver consistent product positioning and successful go-to-market plans. You’ll lead launches, enablement, and multi-channel experiences that showcase Airwallex’s edge. Collaborating across global teams, you shape messaging and value propositions that drive adoption and growth. This role offers impact at scale within a fast-growing fintech leader.

Responsibilities

• Develop deep understanding of customers, competitors and Airwallex edge to refine value proposition
• Define, test and refine global product positioning with product, sales and marketing
• Plan and drive go-to-market launches across sales, pricing and operations
• Deliver end-to-end customer experience across touchpoints (website, emails, content, decks, etc.)
• Leverage qualitative and quantitative insights to test hypotheses and make data-backed decisions
• Collaborate across global and regional strategy, product, sales and marketing to drive impact

Key requirements

• 7+ years in product marketing, marketing or product strategy at a fast-growing tech company
• Bachelor’s degree or equivalent
• Experience launching go-to-market campaigns with regional teams to grow adoption
• Strong written and spoken communication skills
• Self-starter who prioritizes opportunities and dives into problems
• Proven track record of cross-functional collaboration with sales, operations, design, marketing, product and data analytics

• collaboration
• clear communication
• self-motivation
• product marketing strategy
• go-to-market planning
• data-driven decision making

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