Online Brand Manager – CeraVe

Overview

In this role you will drive online growth for leading dermocosmetic brands by leading digital activation and e-retail strategies. You will partner with marketing and sales to meet brand targets and shape full-funnel campaigns from awareness to conversion. You’ll design differentiated e-retailer plans across major accounts to maximize traffic and conversions, and collaborate with PR to scale creator partnerships. You will own search optimization and shopper insights to drive ROI and long-term loyalty. This role offers the chance to influence digital experiences for Vichy and CeraVe at scale, within a market-leading beauty division.

Pay / Benefits

• share options
• enhanced pension plan
• private medical and dental insurance
• up to 60% off iconic brands
• discounted gym memberships
• onsite mental health support

Responsibilities

• Lead full-funnel digital strategies to grow online performance for Vichy and CeraVe in collaboration with marketing and sales
• Design bespoke e-retailer plans across pharmacy, pure-player, and TikTok Shop to drive traffic and conversion
• Collaborate with PR/advocacy to scale creator partnerships and drive engagement and retailer traffic
• Own search insights and optimization across retailer platforms to maximize organic visibility
• Analyze shopper behavior and competitive strategies to build lifetime value and loyalty
• Develop differentiated online propositions (e.g., exclusive gifts-with-purchase) for key accounts
• Measure, report, and optimize activation initiatives to maximize ROI; share weekly performance insights
• Manage activation budget and coordinate with supply teams for accurate sales forecasts

Key requirements

• agile, collaborative digital specialist with a commercial mindset
• highly commercial and data-driven focusing on traffic, conversion, ROI, and analytics
• familiar with e-retail landscape, search algorithms, influencer ecosystems, and digital marketing trends
• exceptionally organized with strong planning and prioritization skills
• entrepreneurial spirit with a habit of seeking growth opportunities for brands and partners
• growth mindset and openness to learning and digital transformation
• creative problem-solver bringing fresh ideas for consumer experiences
• collaborative team player valuing diverse perspectives
• resilient and adaptable to changing circumstances
• authentic, ambitious, and comfortable in a diverse environment

• collaborative
• organized
• entrepreneurial
• e-retail strategy
• search optimization
• influencer ecosystems

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