Senior Specialist, Product Marketing

Overview

As Senior Specialist, Product Marketing, you drive the go-to-market and messaging for an assigned product area, translating complex payments capabilities into merchant value. You’ll partner with Product, Commercial and marketing peers to ensure cohesive narratives and impactful campaigns. You own GTM initiatives, launches and adoption programs, measuring outcomes and iterating for impact. You’ll act as a product marketing expert, shaping how new capabilities are positioned across the payments stack. This role combines execution, clarity and business impact at a fast-growing fintech scale.

Responsibilities

• Drive product marketing for your assigned area and expand the portfolio with new capabilities
• Translate technical features into clear, outcome-led merchant value
• Own go-to-market execution for launches, feature rollouts and adoption programs
• Develop differentiated positioning and messaging linked to merchant outcomes
• Collaborate with wider Product Marketing to ensure aligned narratives and value propositions
• Position new capabilities so merchants understand their use and benefits across the payment stack
• Create integrated campaigns with digital, brand and regional teams
• Produce collateral to enable commercial teams to communicate product value
• Track performance of initiatives and use data to optimize outcomes
• Act as a subject matter expert and support internal teams with insights
• Improve product marketing processes and ways of working

Key requirements

• Product Marketing or Payments experience in relevant roles
• Ability to own projects and deliver across multiple stakeholders
• Go-to-market experience with integrated launches and campaigns
• Clear storytelling ability to simplify complex concepts
• Data-driven mindset to evaluate performance and guide improvements
• Collaborative and influential across fast-moving teams
• Ownership and accountability for outcomes

• collaboration
• communication
• ownership
• product marketing
• go-to-market
• payments knowledge

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