Industrial Sales – Area Manager
Location: Warrington Area (North West, UK)Salary: 45,000 – 55,000 basic + up to 10,000 annual bonus + company carHours: Monday to Friday, 8:00am – 5:00pm (40 hours per week)
The Opportunity
We are recruiting for an ambitious and commercially driven Industrial Sales – Area Manager to join a growing and well-established business operating within the industrial and packaging machinery sector.
This is an excellent opportunity for an experienced sales professional with a proven background in packaging machinery sales and industrial B2B business development to take ownership of an established territory and drive further growth across the UK market.
Working as part of a supportive and collaborative team, you will be responsible for developing long-term customer relationships, identifying new opportunities, and delivering tailored machinery and automation solutions to manufacturing, production and packaging businesses.
The successful candidate will combine strong commercial acumen with a consultative sales approach and a passion for helping customers improve efficiency, productivity and operational performance.
Key Responsibilities
- Manage and develop relationships with existing customers across your territory.
- Identify, target and secure new business opportunities within manufacturing, packaging and industrial markets.
- Promote and sell packaging machinery, industrial equipment and associated solutions.
- Conduct customer visits, product demonstrations and technical sales presentations.
- Generate and follow up quotations, negotiate commercial agreements and successfully close sales opportunities.
- Understand customer production processes and recommend suitable machinery and equipment solutions.
- Work closely with internal engineering, service and customer support teams to ensure excellent customer satisfaction.
- Monitor customer projects from initial enquiry through to installation and after-sales support.
- Maintain a healthy sales pipeline and provide accurate forecasts and market intelligence.
- Attend industry exhibitions, trade shows and networking events to develop brand awareness and generate leads.
- Analyse market trends, competitor activity and customer requirements.
- Accurately update CRM systems and maintain detailed sales records.
- Contribute towards the achievement of company sales targets and strategic growth plans.
About You
Essential
- Proven experience in industrial B2B sales.
- Previous success selling packaging machinery or related capital equipment.
- Strong understanding of manufacturing, production and packaging environments.
- Demonstrated ability to develop new business opportunities and grow existing accounts.
- Excellent communication, presentation and negotiation skills.
- Ability to manage a sales territory independently and effectively.
- Results-driven with a track record of meeting or exceeding sales targets.
- Full UK driving licence.
- Based within a commutable distance of Warrington.
Highly Desirable
- Experience selling automation, packaging equipment, conveyor systems or production machinery.
- Technical understanding of manufacturing processes and machinery applications.
- Knowledge of industrial engineering environments.
- Experience working with blue-chip manufacturing or FMCG customers.
- Ability to provide consultative solutions and understand return-on-investment proposals.
Personal Attributes
- Customer-focused and relationship-driven.
- Professional and consultative approach to sales.
- Highly motivated, resilient and self-managing.
- Commercially astute with strong business acumen.
- Proactive problem-solver with a positive attitude.
- Organised and capable of prioritising a busy workload.
- Collaborative team player with excellent interpersonal skills.
Working Arrangements
This is a predominantly field-based position, focused on developing customer relationships and identifying new business opportunities.
Typically, you will spend:
- 3-4 days per week visiting customers and prospecting throughout your territory.
- 1-2 days per week working from the office, attending meetings, updating CRM records and collaborating with colleagues.
Package & Benefits
- 45,000 – 55,000 basic salary
- Up to 10,000 annual performance-related bonus
- Quarterly bonus paymentsCompany car for business and personal use
- Pension scheme
- Mobile phone and laptop
- Ongoing product and sales training
- Career progression opportunities within a growing business
- Supportive and collaborative team culture
- Opportunity to work with innovative industrial and packaging technology
Why Apply?
This is an exciting opportunity for an experienced packaging machinery sales professional to join a growing business where you can make a genuine impact. You’ll have the autonomy to develop your territory, build lasting customer relationships, and play a key role in driving business growth, while benefiting from excellent earning potential and long-term career development.
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