Fractional Chief Marketing Officer (CMO)
SaaS Sector:
Workplace Technology
Job Discipline:
SaaS RevOps
Job Type:
Contract
Region:
London & South East – United Kingdom
About the Client: Our client is an emerging AI-powered HRTech platform that recently completed its Seed funding round. They need a veteran marketing strategist on a fractional basis to establish their initial positioning before investing in a full-time executive team.
The Role: As a Fractional CMO, you will partner directly with the founders to build a scalable marketing architecture from the ground up. You will focus on clarifying the brand message, optimizing capital allocation across acquisition channels, and building a foundation for sustainable inbound lead generation.
Key Responsibilities:
- Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
- Define corporate positioning, category messaging, and initial ideal customer profile (ICP) frameworks.
- Set clear performance targets for early marketing hires and specialized external agencies.
- Advise executive leadership on the strategic timing and budget profiles required for a permanent marketing structure.
Candidate Requirements:
- 10+ years of tech marketing experience with a proven track record as a full-time CMO or VP of Marketing within a SaaS company that scaled past £15M ARR.
- Prior experience working in an advisory or fractional capacity with early-stage, fast-moving software startups.
- Strong mix of analytical demand-generation expertise and brand positioning strategy.
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