Data Manager – Customer Data & Analytics

Overview

In this role you lead a six-strong team of analysts to unlock Morrisons’ customer data, including More Card loyalty data and till transactions. You bridge data and non-technical stakeholders to improve loyalty strategy, segmentation, and marketing performance. You will guide audience planning for loyalty campaigns, deliver dashboards and regular reporting, and collaborate with Data Science on segmentation evolution. This is a hands-on, fast-paced position with a clear impact on commercial decisions.

Pay / Benefits

• 15% discount in-store
• Annual bonus
• Career progression opportunities
• Generous holiday entitlement
• Market-leading pension scheme and life assurance
• Private healthcare

Responsibilities

• Lead and coach a team of around six customer insight analysts to maximize value from customer data
• Analyze customer data (loyalty, transactions) to drive segmentation and marketing performance
• Guide loyalty strategy and recommend improvements to loyalty mechanics and offers
• Provide campaign audience selection and planning for loyalty initiatives
• Build dashboards and deliver regular reporting plus ad-hoc analyses for marketing and commercial teams
• Analyze behavioural trends and present insights; conduct campaign reviews and optimisation work
• Collaborate with Data Science to evolve and implement customer segmentations
• Bridge data insights to non-technical stakeholders to support strategic decisions
• Manage stakeholder engagement and influence across cross-functional teams
• Utilise customer data platform MoreViu and promote its adoption across stakeholders

Key requirements

• Proficient in SQL, Excel, and data visualization tools (Tableau or Power BI)
• Experience with large-scale loyalty programmes and transaction databases
• Strong communication skills to present to stakeholders at all levels
• Ability to translate complex data into clear insights
• Experience with modern cloud data setups, ideally Google Cloud Platform (GCP)
• Experience in data planning or customer insight in retail, grocery, or consumer data agencies
• Experience managing or leading a team
• Comfortable in a fast-paced grocery environment with changing priorities

• Strong communication and storytelling with data
• Stakeholder engagement and influencing
• Problem solving and critical thinking
• SQL
• Excel
• Tableau

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