Regional Marketing Specialist (UK Remote)

Overview

In this role you drive regional marketing initiatives to engage customers, retain them, and grow revenue across UK/I and ANZHK. You work closely with global marketing, sales, and product teams to localize campaigns and deliver market-relevant execution. You will manage cross-region priorities, ensuring campaigns align with regional goals and brand guidelines. This is a hands-on, collaborative role with exposure to events, digital and offline channels, and regional analytics. You’ll help shape regional strategies and impact education technology adoption.

Pay / Benefits

• Remote First Culture
• Health Care Coverage
• Education Reimbursement
• Competitive Paid Time Off
• Self-Care Days
• Parental Leave

Responsibilities

• Support market intelligence gathering on UK/I and ANZHK education landscapes, competitors, and customer needs
• Collect and organize customer feedback via surveys, interviews, and event debriefs to guide campaigns
• Create localized campaign briefs and regional plans aligned with global priorities
• Execute regional demand generation with digital and offline channels using global toolkits
• Support webinars, events, and third-party sponsorships including localization and logistics
• Localize emails, landing pages, and other campaign elements using marketing automation tools
• Produce region-specific content to ensure cultural and linguistic relevance
• Collaborate with UK/I and ANZHK sales to tailor campaigns and ensure timely follow-up
• Maintain lead hand-off processes and ensure campaign visibility through planning with Sales
• Coordinate vendors for localized content creation, research, and design
• Track KPIs (MQLs, conversions, engagement) and prepare monthly/quarterly regional reports
• Identify customer success stories and advocate opportunities for local case studies and speakers
• Ensure timely, budget-conscious execution of marketing activities and maintain project documentation
• Stay informed on education/tech marketing trends in EMEA and APAC
• Contribute ideas to improve regional marketing execution and performance

Key requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2–4 years B2B marketing experience, ideally in SaaS, education, or technology
• Strong understanding of UK/I and ANZHK business culture, education systems, and marketing channels
• Native or fluent English with strong written and verbal communication
• Experience collaborating with sales teams and understanding sales-marketing alignment
• Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement, Pardot, Salesforce)
• Excellent project management, attention to detail, and ability to juggle multiple campaigns across countries
• Analytical mindset and comfort using data to inform decisions

• strong communication
• collaboration
• project management
• marketing automation platforms
• CRM tools (Salesforce Marketing Cloud Account Engagement, Pardot, Salesforce)
• campaign localization and content adaptation

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