Manager, Regional Marketing EMEA and APAC

Overview

In this role you will lead the regional marketing strategy for EMEA and APAC, building data-driven programs to expand brand awareness and pipeline. You will own localized campaigns across digital and traditional channels, working closely with Sales, client management, services and partners. You will measure performance, derive insights, and adjust plans while staying ahead of market trends. This position offers the opportunity to shape Addepar’s presence in strategic markets and drive growth.

Responsibilities

• Develop and drive a data-driven marketing strategy aligned with global objectives, tailored to regional needs
• Own the development and execution of localized marketing campaigns across all channels (digital, content, etc.) to drive brand awareness, lead generation, and pipeline growth
• Develop and maintain relationships with Sales leadership across EMEA and APAC
• Collaborate closely with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals
• Track, measure and report on the success of marketing campaigns and programs, and provide data-driven insights to optimise performance
• Stay abreast of industry trends and competitor activity in the EMEA and APAC wealth management technology spaces

Key requirements

• Extensive experience in B2B financial services marketing with a consistent track record of success in driving growth within the financial technology or wealth management industry
• Strong understanding of the EMEA and APAC marketing landscape having demonstrable experience establishing brands in the region
• Ability to translate marketing goals into measurable return on investment and contribute to the achievement of overall business objectives
• Deep expertise in digital marketing channels (SEO, SEM, content marketing, social media, etc.)
• Ability to collaborate with global teams
• Fluency in English, with additional European languages a plus

• collaboration
• data-driven mindset
• strategic thinking
• SEO
• SEM
• content marketing

…