Overview
In this Strategy Director role you shape and lead brand strategies for diverse clients, acting as the bridge between strategy, clients, and internal teams. You’ll guide complex projects from insight to activation, champion cross-functional collaboration and provoke fresh thinking. Travel to client sites is expected as you deliver high-impact strategies that align with FutureBrand’s mission to transform business behaviour. You’ll mentor others, drive thought leadership, and continuously elevate how we deliver strategy.
Responsibilities
- Shape the narrative across multiple complex projects and persuasively present future brand strategies to clients and agency partners
- Lead a wide range of strategy work (positioning, architecture, naming, design, activation) across industries
- Define and scope projects clearly and accurately
- Build and maintain trusted relationships with colleagues, clients, and partners
- Anchor strategy delivery across all touchpoints and identify new opportunities in partnership with Strategy Directors
- Collaborate with teams to align efforts with client, agency and project goals and adopt effective working methods
- Ensure profitability of strategy work by coordinating with the team to deliver value-driven projects
- Identify revenue opportunities from existing clients and new methodologies
- Develop a solid understanding of FutureBrand offerings and client business, and articulate it clearly
- Proactively inspire the team and shape meetings with ideas
- Embed effective ways of working with creative and client servicing counterparts and co-develop methodologies
- Provide thought leadership and drive the narrative arc of internal projects
- Foster a collaborative, energized atmosphere and support team development and mentoring
- Identify development areas within the team and address them
- Maintain openness to feedback and remain composed under pressure
- Champion diversity, equity, and inclusion in all strategy work
Key requirements
- Proven experience delivering complex brand strategies
- Experience with large-scale, global corporate positioning projects
- Good understanding of financials
- Strong content creation and presentation skills
- Ability to build strong working relationships at all levels internally and externally
- Experience mentoring and/or leading team members
- Delivers results through teamwork
- Proactive, collaborative, and communicative
- Strong problem-solving orientation
- Excellent attention to detail
- Confident presenting
- Willingness to take responsibility and develop
- Ability to stay calm under pressure and encourage the team to do the same
- collaborative
- proactive
- strong communication
- brand strategy development
- naming and architecture
- activation
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