Product Marketing Manager – Sovereignty & Public Sector, EMEA

Overview

As Product Marketing Manager for Data and AI Sovereignty in EMEA, you define compelling positioning and drive go-to-market for sovereign data and AI initiatives. You’ll shape regional messaging, orchestrate cross-functional GTM motions with partners, and sustain momentum across sovereignty alliances. You’ll enable field teams and navigate regulatory landscapes to unlock public sector opportunities, contributing to Snowflake’s growth and regional impact. This role blends strategic storytelling with hands-on execution in a fast-moving, collaborative environment.

Responsibilities

• Own messaging and positioning for Data and AI Sovereignty in the EMEA region, addressing regulatory and autonomy needs
• Scale sovereignty messaging through partner ecosystem and co-marketing programs to drive pipeline impact
• Maintain momentum on sovereignty partnerships with high‑impact sales assets and customer collateral
• Develop regional GTM strategy for the Public Sector, targeting government bodies and regulated markets
• Enable field sales and technical teams on sovereignty frameworks, procurement pathways, and differentiation
• Lead cross-functional campaigns with ABM, Demand Generation, and other teams for public sector targets
• Synthesize customer feedback and regulatory trends to influence global product roadmaps and GTM priorities

Key requirements

• 5+ years in product marketing, solutions marketing, or GTM in data, cloud, or enterprise software with Public Sector or regulated industries experience
• Domain knowledge of Public Sector procurement dynamics and Data/AI Sovereignty across EMEA (EU AI Act, GDPR, sovereignty frameworks)
• Proven track record of scaling joint GTM programs, partner co-marketing, and ecosystem alliances
• Experience orchestrating cross-functional, account-based campaigns targeting public sector institutions
• Excellent communication and storytelling to translate regulatory and governance concepts into narratives
• Strong collaboration and influence skills to align global product strategy with local market needs
• Commitment to culture, trust, collaboration and inclusivity across functions and regions
• Analytical, data-driven mindset focused on measuring campaign effectiveness and pipeline impact
• BS/BA degree preferred
• Willingness to travel up to 25% of the time

• collaboration
• influence
• storytelling
• GTM strategy
• partner co-marketing
• ABM

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