Overview
In this role, you own Levi’s European loyalty and CRM strategy within the global RedTab framework, driving active membership, engagement, retention, and lifetime value across markets. You collaborate with Ecommerce, Marketing, Retail, Analytics, Digital Product and Technology to deliver experiences that translate into measurable commercial impact. You lead the European Loyalty & CRM team and oversee launches, pilots, and capability evolution across digital and physical touchpoints. This is a founding role for shaping a multi-market loyalty program at scale with cross-functional partners. You will operate in a hybrid London-based environment, delivering strategic growth through data-driven,Om
Pay / Benefits
- base pay
- paid leave
- product discounts
- total rewards package
Responsibilities
- Own European loyalty and CRM strategy, operating plan and performance priorities within RedTab
- Translate global programme direction into regional plans based on European needs and opportunities
- Grow active membership, engagement, retention, purchase frequency and lifetime value across markets
- Lead European launches and pilots of new benefits and capabilities
- Balance global consistency with European market needs
- Own European CRM across channels (email, app, SMS, push) and lifecycle
- Define segmentation, personalisation and channel strategy for Europe
- Oversee regional CRM calendar aligned with brand/product priorities
- Develop test-and-learn approach to improve engagement and incremental revenue
- Define European member experience across stores, ecommerce, app, and owned channels
- Partner with Digital Product and Technology to prioritise loyalty capabilities
- Lead readiness and execution of new loyalty/CRM capabilities in Europe
- Improve first-party data quality and actionable segmentation with Analytics
- Ensure loyalty experiences are connected across digital and retail touchpoints
- Own European loyalty targets, budget, KPIs and performance reviews
- Drive cross-functional readiness and execution for programme launches and initiatives
- Lead and develop the European Loyalty & CRM team
- Influence senior stakeholders and align teams behind priorities
Key requirements
- 10+ years in loyalty, CRM, lifecycle marketing or customer engagement in large retail/consumer organisations
- Director-level experience or equivalent scale and complexity
- Proven track record of driving growth through loyalty/CRM in multi-market environments
- Deep expertise in lifecycle marketing, segmentation, personalisation and owned-channel engagement
- Strong understanding of loyalty economics, customer lifetime value and incrementality
- Experience leading omnichannel programmes across ecommerce and retail
- Familiarity with CRM, CDP, loyalty and customer data platforms
- Strong commercial, analytical and communication skills with ability to translate insights into action
- Leadership experience influencing senior stakeholders in matrixed international organisations
- Experience developing high-performing teams across European markets
- communication
- stakeholder influence
- leadership
- CRM
- CDP
- customer data platforms
…