Account Based Marketing Manager

Overview

In this role you drive targeted ABM programs to convert senior prospects into meetings and opportunities. You collaborate with Marketing and Sales to tailor Mintel’s intelligence into compelling outreach for large CPG clients. You’ll blend data-driven insights with personalized messaging to grow pipeline and revenue, including planning high-touch engagement when appropriate. The position offers exposure to cross-functional teams and opportunities to scale innovative account strategies.

Responsibilities

• Build targeted outbound and nurture programmes
• Map priority audiences, whitespace and new buying groups with account teams
• Research accounts and stakeholders to identify who to reach and how to engage
• Create and execute tailored email sequences using tools like LinkedIn Sales Navigator and Sales Loft
• Write relevant, personal messaging and test/optimise based on engagement and outcomes
• Curate insights from Mintel to tailor campaigns and client communications
• Collaborate with Sales to plan activity and move contacts toward meetings
• Track metrics: contacts engaged, meetings generated, opportunities and pipeline influence
• Explore high-touch engagement options (dinners, roundtables, events) for key clients
• Support and coordinate with cross-functional teams to convert engagement into pipeline

Key requirements

• 3+ years in B2B outbound, ABM or demand generation
• Experience creating tailored email campaigns and nurture flows (Sales Loft or similar)
• Excellent written communication and ability to engage senior audiences
• Commercial mindset with ability to work with sales and generate opportunities
• Ability to research complex organisations and identify relevant contacts and messaging

• strong written communication
• commercially minded
• collaborative and cross-functional
• LinkedIn Sales Navigator
• Sales Loft
• email campaigns/nurture flows

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