Lifecycle Marketing & Loyalty Director

Overview

In this role you will shape Quadient’s global lifecycle strategy to grow retention and customer lifetime value. You’ll drive the loyalty program expansion across new segments and regions, aligning it with the customer journey from onboarding to renewal. You will lead cross-functional teams to design connected experiences across channels and establish a test-and-learn culture with clear metrics. This is a high-impact leadership role at a pivotal stage of the company’s digital go-to-market transformation.

Pay / Benefits

• Flexible Work: hybrid model
• Endless Learning: global online platform
• Inclusive Community: Empowered Communities and Philanthropy
• Comprehensive Rewards: wellness and work/life balance
• Caring for Wellbeing: employee assistance program

Responsibilities

• Set and drive the global lifecycle marketing strategy to boost retention, loyalty and customer lifetime value
• Lead the loyalty program expansion into new segments and markets with personalization, segmentation and automation
• Design end-to-end customer journeys across email, direct mail, web, in-app and product
• Lead two teams: CRM & Retention and Content Strategy & Production, ensuring content aligns with lifecycle strategy
• Build a test-and-learn culture with KPIs and measurement to show impact and learnings
• Partner with E-Commerce, Digital Experience, Sales, Analytics, IT and R&D to advance the agenda even without established precedents

Key requirements

• Significant experience in lifecycle marketing, CRM, retention or customer engagement, with leadership of managers
• Proven track record of improving retention, engagement and customer lifetime value
• Experience in SaaS or subscription businesses (B2B or B2C)
• Hands-on knowledge of CRM, marketing automation, CDP and content platforms
• Experience with content strategy alongside lifecycle
• Strong commercial and analytical instincts with ability to present to senior leaders

• change leadership
• influence across a matrixed organization
• data-driven decision making
• CRM
• marketing automation
• CDP

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