Digital Marketing Executive

Overview

In this role you will support and optimize performance marketing across Paid Search, Paid Social, Display, YouTube and Demand Gen for a leading travel brand. You will collaborate with media agencies to hit commercial goals, monitor budgets and KPIs, and turn data into actionable insights. You’ll manage campaign delivery from briefing to reporting, ensuring accuracy across targeting, creative, and tracking. You’ll use GA4, SA360 and advertising platforms to drive ROI and test new audiences and formats. This is a fast-paced role with cross‑functional collaboration and opportunities to shape digital strategy.

Pay / Benefits

• Hybrid working
• 25 days holiday
• Private Healthcare
• Pension Contribution
• Other benefits

Responsibilities

• Support and optimise campaigns across Paid Search, Paid Social, Display, YouTube and Demand Gen
• Collaborate with media agencies to launch, manage and improve campaign performance
• Monitor budgets and KPIs such as bookings, revenue, CPA, ROAS and conversions
• Analyse campaign data to identify opportunities for ROI and performance improvements
• Coordinate campaign delivery from briefing to launch, optimisation and reporting
• Ensure creative, targeting, tracking, pricing and promotions are accurate
• Produce performance reports and translate data into actionable recommendations
• Utilise GA4, SA360 and advertising platforms to assess campaign performance
• Support testing of audiences, creative, messaging, formats and channels
• Develop advertising assets with internal teams and external agencies
• Maintain strong relationships with agencies and cross-functional stakeholders
• Contribute ideas to enhance digital marketing effectiveness

Key requirements

• 1-4 years’ experience in digital or performance marketing
• Strong understanding of paid media channels (Paid Search, Paid Social)
• Analytical with an ability to interpret data and report insights
• Organised, detail-oriented, capable of managing multiple projects
• Good communication skills with agencies and stakeholders
• Proactive, curious and eager to learn in a fast-paced environment
• Experience with Google Ads, Meta Ads Manager or GA4
• Background in travel, ecommerce or services-focused business preferred

• strong communication
• analytical mindset
• proactive and curious
• GA4
• SA360
• Google Ads

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