Category Insight Manager – Produce

Overview

As Category Manager – Manufacturing, you will drive data-driven category insights and trade marketing proposals to support revenue and margin growth for Morrisons and Myton customers. You will synthesize shopper and market data to shape category reviews and long-term plans, partnering with stakeholders across manufacturing and retail teams. You will deliver actionable insights, support NPD/EPD alignment, and present recommendations that unlock EBITDA-winning categories. This role sits at the intersection of data, insight, and commercial execution, helping the business become more insight-driven.

Pay / Benefits

• 15% colleague discount in stores and online
• additional 10% card for friend/family
• Generous holiday entitlement
• Company pension contributions
• Perks with over 850 retailers
• Free parking onsite

Responsibilities

• Identify category and consumer trends from shopper, market, and retailer data to understand market dynamics
• Support delivery of category reviews and develop actionable recommendations
• Influence stakeholders to launch EBITDA-winning categories
• Build and maintain weekly/monthly business reports using data sources like Kantar, IGD, Circana, MoreViu
• Conduct weekly store visits to highlight differentiators for clients and internal teams
• Support long-term category planning and ensure sustained customer engagement
• Assist operational alignment of NPD & EPD
• Foster strong relationships across manufacturing and retail teams

Key requirements

• Strong knowledge of the UK grocery market
• Understanding of Category, NPD & Final Product relationships
• Financial acumen to support plans and targets
• Ability to manage and influence peers
• Confident presenter with ability to develop internal and external relationships

• Stakeholder influence
• Confident presentation
• Cross-functional collaboration
• Relationship building
• Experience with category insights and consumer data
• Proficiency with data sources: Kantar, IGD, Circana, MoreViu

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