Performance Marketing Manager

Overview

In this role you will identify and scale the best paid channels across Europe, LATAM, and APAC to drive high-value customer acquisition for Kraken’s platform. You’ll run rapid, data-driven tests, collaborating with creative, MarTech, and product teams to optimize messaging, landing pages, tracking, and campaign setup. You will own channel performance, budgets, and QA while learning local markets and translating winners into scalable campaigns. You’ll work cross-functionally to improve measurement and payback beyond basic ROAS, shaping growth across markets.

Responsibilities

• Prioritize and test new paid channels and campaigns, sizing upside by market.
• Launch tests with cross-functional teams (creative, MarTech, landing pages, tracking) and manage budgets and QA.
• Localize campaigns per country, learning audience behavior and market rules, and transfer successful approaches to other markets.
• Evaluate performance using metrics like funded customers, CAC, incrementality, cohort quality, and payback; stop weak tests quickly and scale strong ones.
• Scale winning tests into real channels, including developing new creative and campaign types with Creative and MarTech.
• Collaborate with paid team members to share learnings and optimize across markets, helping others replicate wins.
• Work with Creative, Product, Data, and MarTech to fix tracking, landing pages, signup, funding, and first use.

Key requirements

• Built a paid channel from zero and demonstrated impact, with clear reasons for successes and failures.
• Experienced in running dozens of tests per month with hypotheses, budgets, measurement plans, and next decisions.
• Ability to identify local growth opportunities across countries and adapt playbooks accordingly.
• Comfortable with CAC, attribution, incrementality, cohort quality, LTV, and payback, and able to work with analysts to make decisions.
• Understanding of how paid campaigns operate on web and app: audiences, creative, tracking, optimization, and path to a funded customer.
• Skill in turning strategy into campaigns with collaboration from Creative, MarTech, and deployment teams.
• Competitive about outcomes, open to changing views when data warrants, and willing to share learnings.

• collaborative mindset
• data-driven decision making
• adaptability
• audiences
• creative
• conversion tracking

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