DE&A – Core – Analytics – Adobe Customer Data Platform

Overview

In this role you design and govern the Adobe Experience Platform data architecture, with a focus on RT-CDP capabilities. You own the AEP data layer and collaborate with solution architects, engineers, and business stakeholders to translate use cases into robust designs for real-time personalization and omnichannel activation. You help create scalable, compliant data models and activation pipelines across brands and regions. This position offers the chance to shape data strategy in a customer-centric, experience-led organization.

Responsibilities

• Design and own end-to-end AEP/RT-CDP data architecture, including ingestion, XDM modelling, identity resolution, profile enablement, and activation
• Define Adobe XDM schemas (Profile-enabled and non-profile), datasets, and data flows aligned to current and future use cases
• Establish architectural standards for batch, streaming, and real-time ingestion patterns within AEP
• Ensure AEP architecture supports scalable, multi-brand, multi-region use cases
• Lead the design of data ingestion from diverse source systems
• Define event vs profile modelling strategies using XDM patterns
• Partner with Data Engineers to ensure efficient, resilient, and documented ingestion pipelines
• Design and govern identity resolution strategies, including namespaces, stitching logic, and merge policies in RT-CDP
• Define profile enablement rules and activation readiness criteria
• Translate business and marketing requirements into clear AEP data blueprints and solution designs
• Act as the primary AEP data authority during solution design and delivery
• Support delivery teams with design reviews, risk identification, and architectural decisioning
• Clearly communicate architectural trade-offs to senior stakeholders

Key requirements

• 5+ years experience in a Data Architect role
• Strong hands-on experience with Adobe Experience Platform, ideally including Real-Time CDP and other Adobe solutions
• Proven data architecture, enterprise data design, or solution architecture experience
• Understanding of event-driven data models, customer data modelling patterns, APIs, JSON, and data transformation concepts
• Experience with cloud data ecosystems (Azure, AWS, or GCP)
• Strong understanding of GDPR and privacy-by-design in customer data platforms
• excellent ability to communicate complex data concepts to both technical and business audiences
• comfortable in client-facing or stakeholder-heavy environments

• clear communication of complex data concepts
• client-facing confidence
• stakeholder management
• Adobe Experience Platform
• Real-Time CDP
• XDM schemas

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