International Growth Marketing Manager

Overview

In this role you will lead international paid advertising strategy to boost awareness, engagement, and pipeline across priority markets. You will develop localized campaigns and support ABM efforts while collaborating with the Global SEO team to prioritize international opportunities. You’ll manage budgets, optimize campaigns, and provide insights to improve performance and revenue contribution. The position blends cross-market leadership with hands-on execution in a growth-focused marketing team. This is a hybrid role based in Uxbridge, with a mission to drive measurable international expansion for Imprivata.

Pay / Benefits

• top-notch work environment
• development opportunities
• competitive total rewards package

Responsibilities

• Own international paid advertising strategy, planning, execution, and optimization
• Develop regional media plans including prioritization, audience targeting, channel mix, and budgeting
• Manage paid search, paid social, display, retargeting, and programmatic
• Localize campaign messaging, creative, landing pages, and audience strategies for international markets
• Support international ABM by prioritizing target accounts, industries, audiences, and markets
• Partner with Global SEO Manager to identify priorities and support localization across campaigns and content
• Manage international advertising budgets and provide spend recommendations
• Monitor campaign performance (engagement, lead, ROI) and provide insights to improve pipeline
• Coordinate with Marketing Operations for tracking, attribution, lead routing, and reporting
• Manage external agencies and media partners for international programs
• Other duties as assigned

Key requirements

• 5+ years in paid media, demand generation, growth marketing, or international marketing
• Experience managing paid advertising across multiple international markets
• Strong knowledge of Google Ads, LinkedIn, programmatic, retargeting, and account-based advertising
• Experience with ABM, audience targeting, campaign localization, and budget optimization
• Strong analytical skills linking advertising to pipeline and revenue
• Experience in B2B technology, SaaS, cybersecurity, or healthcare technology preferred
• Familiarity with Demandbase, Salesforce, marketing automation, SEO, and advertising analytics platforms is a plus

• collaboration
• data-driven decision making
• cross-functional communication
• Google Ads
• LinkedIn Ads
• programmatic advertising

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