OEM Applications Sales Manager

Overview

In this role you will execute the UK Machinery OEM sales strategy to grow ABB’s drives, PLCs, HMIs and servo solutions. You’ll work with OEM customers to develop value-focused offerings and competitive proposals in a hybrid, cross-functional environment. You will hunt, develop, and close new business while shaping OEM application solutions that meet market needs. You contribute to ABB’s mission of energy efficiency and reliable automation, delivering demonstrations and campaigns that raise brand presence and impact.

Pay / Benefits

• Competitive salary
• 25 days annual leave plus bank holidays
• Contributory pension
• Life assurance
• Flexible benefits scheme
• Hybrid working

Responsibilities

• Execute the UK Machinery OEM sales strategy and business plan to meet objectives and profitability targets
• Lead OEM hunting and business development to grow market share in Machinery OEM
• Develop and implement solutions, product packages, and software applications for OEM customers
• Prepare sales proposals and negotiate contracts to win new business
• Deliver product demonstrations and presentations to articulate ABB solutions’ value
• Collaborate with OEM hubs and division to create technically appropriate, value-adding, cost-effective solutions
• Identify market trends and capture customer and market feedback for development
• Implement the Communications plan to boost market and brand presence via campaigns, trade shows, and events
• Utilize market mapping and sales stages to grow and develop OEM customers
• Prepare sales forecasts and other sales-related information
• Demonstrate ABB’s values and safety/integrity standards in actions

Key requirements

• Strong experience in supporting Machinery OEM customers and relevant segments
• OEM application expertise with drives and automation (Drives, PLCs, HMIs, Servo products)
• More than 5 years of front-end customer-facing sales experience
• Strong commercial focus and track record in driving sales and new business
• Customer and market focus with ability to position portfolio in competitive markets
• Degree or equivalent in Electrical Engineering or related technical field
• Passion for technology, innovation, sustainability and energy efficiency
• Holder of a full UK driving licence

• strong collaboration and cross-functional teamwork
• customer-centric mindset
• commercial acumen
• drives
• PLCs
• HMI

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