SEO Manager

Overview

In this SEO Manager role, you will lead organic search efforts to support patient discovery and acquisition for mydentist. You’ll join a collaborative Marketing team in our Support Centre and influence nationwide and local SEO initiatives that scale with our network. The position focuses on sustainable growth, technical optimization, and data-driven performance to boost visibility and traffic. This role offers hybrid work, a supportive culture, and the chance to shape how patients find dental care online.

Pay / Benefits

• Competitive salary
• 25 days’ holiday rising to 30 with service + bank holidays
• Health and wellbeing benefits including virtual GP and EAP
• Discounts at cinemas, major brands, restaurants and coffee chains
• Recognition schemes including Support Centre Heroes and service awards
• Hybrid working arrangement

Responsibilities

• Develop and execute a national and local SEO strategy
• Drive organic traffic growth, lead generation and patient acquisition
• Manage on-page, off-page and technical SEO activities
• Optimize local SEO across the network of practices
• Use analytics to set KPIs and benchmarks for organic visibility and traffic
• Optimize content for AI-driven search, featured snippets and zero-click results
• Support website changes, migrations and new initiatives with SEO best practices
• Lead SEO innovations for AI-powered search and LLMs
• Foster a data-driven culture within the marketing function
• Leverage CRM tools (e.g. HubSpot) to enhance workflows and lead management

Key requirements

• Extensive experience managing SEO at scale
• Experience across multi-site networks (preferred)
• Experience in healthcare, retail or consumer services beneficial (advantageous)
• CRM experience beneficial but not essential

• Collaborative and team-oriented
• Data-driven decision making
• Proactive and adaptable
• SEO strategy and execution
• On-page, off-page and technical SEO
• Local SEO optimization

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