Product Marketing Lead

Overview

In this role you will own the positioning, launches and go-to-market for our AI-powered governance platform. You’ll translate complex AI tech into clear, outcome-led stories for senior buyers and enable cross-functional teams to win in Enterprise and Mid-Market segments. You’ll build and lead a product marketing function, shaping the messaging house, playbooks and launch frameworks. You’ll drive adoption, pipeline and revenue impact while collaborating closely with Product, Sales and Customer Success.

Pay / Benefits

• Pension scheme
• Personal performance bonus
• 26 days holiday
• Bupa health & dental cover
• Group life assurance
• EAP

Responsibilities

• Plan and run launches for new products, features and enhancements across software and advisory services
• Design and improve the launch framework with tiers, timelines, owners and readiness criteria
• Lead go-to-market messaging and ensure product storytelling ladders to the platform
• Partner with Product on roadmap, beta programmes and market voice in decisions
• Equip sales with enablement materials, battlecards and training to improve win rates
• Own competitive intelligence, win/loss analysis and feed insights into pricing and messaging
• Drive in-product and lifecycle marketing to boost adoption, retention and expansion
• Build and oversee the product marketing operating rhythm, backlogs and reporting
• Represent product marketing in growth planning and cross-functional governance

Key requirements

• 8+ years in B2B SaaS marketing, including at least 4 years in product marketing
• Experience managing or mentoring product marketers
• Portfolio of launches across segments, geographies or verticals
• Experience selling to senior buyers in long, multi-stakeholder enterprise cycles
• Enablement work that improved win rates, deal velocity or sales confidence

• Strategic thinker and executor
• Analytical with data-driven decision making
• Meticulous attention to quality and detail
• HubSpot
• Salesforce
• Confluence

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