Brand Communications Manager

Overview

In this role you own the branding and communications for Kingfisher’s 2027 Christmas range, ensuring a recognizable, up-to-date and compelling brand presence. You will work with Brand, Creative and Content teams to develop content and assets that resonate with customers and support commercial goals. You’ll manage briefs, content delivery and approvals, and drive multichannel activation across digital, marketing and PR. You thrive in a fast-paced, matrixed environment and influence stakeholders to deliver impactful campaigns.

Pay / Benefits

• hybrid working
• competitive benefits package
• opportunity to stretch and grow your career
• inclusive environment
• focus on diversity and inclusion

Responsibilities

• Develop and execute content and communication plans for range reviews using category insights and sales data
• Create brand messaging that aligns customer needs with range value proposition
• Collaborate with Brand, Creative and Content teams to produce engaging assets (imagery, video, campaigns)
• Write content briefs and product USPs reflecting shopper behavior and local market needs
• Coordinate content delivery and approvals, including vendor assets, for consistency across channels
• Drive range activation through digital, marketing and PR to meet commercial KPIs

Key requirements

• Experience in a product brand communication role
• Proven ability to create and deliver communication plans
• Excellent verbal and written communication; translate complex concepts into briefs
• Cross-functional stakeholder management and influence across levels
• Strong project management skills
• Creative perspective to inform product positioning and brand content
• Ability to thrive in a matrixed, always-on environment across time zones and teams
• Global experience preferred

• Excellent verbal and written communication
• Cross-functional collaboration
• Influence across levels
• Brand communication planning
• Content briefs and USPs development
• Content delivery and approvals management

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