Senior Marketing Manager – Financial Lines

Overview

In this role you will shape and drive the marketing strategy for Howden’s Financial Institutions and D&O practices, partnering with business leaders to translate priorities into high-impact marketing. You will lead multi-channel campaigns and develop compelling value propositions to strengthen client relationships and market position. You will manage a small marketing team, foster cross‑functional collaboration, and help scale growth while maintaining Howden’s collaborative culture.

Pay / Benefits

• flexible hours
• hybrid working
• career development/training
• wellbeing culture
• team socials
• reasonable accommodations

Responsibilities

• Shape and deliver the marketing strategy for Financial Institutions and D&O in partnership with leadership
• Partner with senior stakeholders as a strategic marketing adviser
• Create value propositions, thought leadership and market-facing communications
• Lead integrated campaigns across digital, social, email, events, PR and content
• Craft internal and external communications with a clear brand voice
• Co-create content with subject matter experts to strengthen positioning
• Lead, coach and develop a team of two
• Build connections across the wider Specialty marketing team and international network
• Manage budgets, project plans and timelines
• Use performance insights to optimize marketing effectiveness

Key requirements

• Confident communicator with strong writing, presentation and relationship-building skills
• Highly organised with sharp project management and attention to detail
• Experience managing senior stakeholders and influencing with confidence
• Proactive, solutions-focused with ability to manage multiple priorities
• Experience leading and developing team members
• Collaborative, adaptable and commercially minded
• Experience across content, digital, events, social media and PR
• Significant marketing experience in B2B professional services, financial services or insurance
• Experience marketing to financial institutions (asset management, private equity, banks & wealth, financial advisory, insurance, fintech) is highly advantageous
• Experience delivering global or international campaigns is desirable

• confident communicator
• strong writing and presentation
• relationship-building
• content marketing
• digital marketing
• events marketing

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