Sales Director, UK Government and Public Sector – Remote

Overview

In this role you drive large, strategic sales of NielsenIQ’s measurement solutions to UK government and public sector clients, with a secondary focus on non-profit and academic institutions. You will shape commercial strategies, build strong client relationships, and lead bids and tenders to win major contracts. You’ll work with cross-functional partners to articulate value, forecast growth, and advance NIQ’s credibility in the public sector. This is a fast-paced, impact-driven leadership opportunity with a focus on growth.

Pay / Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Responsibilities

• Lead sales to UK government/public sector and, secondarily, non-profit and academic clients
• Articulate value propositions to decision-makers across product portfolio
• Build meaningful client relationships and manage stakeholder engagement
• Drive GTM strategy for public sector tenders, bids, and frameworks (>1M) and lead Tender Teams
• Identify whitespace opportunities and contribute to public sector capability development
• Represent customer needs to product, marketing, and delivery teams
• Collaborate with cross-functional product sales leaders
• Achieve revenue targets consistent with margin goals
• Generate a robust sales pipeline and accurate forecasts
• Weave insights into client conversations to demonstrate outcomes
• Own cross-functional relationships and act as a subject matter expert
• Maintain a dynamic remote-team collaboration mindset

Key requirements

• 10 yrs+ experience selling to public sector, national government and intergovernmental bodies
• Proven experience in public procurement tenders, bids, and frameworks
• 5+ years’ experience selling data, analytics, or research-based solutions
• Experience in scoping bids, proposals, and negotiation strategies
• Proven track record in revenue and gross margin growth
• Excellent sales pipeline management with predictability and consistency
• Experience developing professional services innovation and meeting client need gaps
• Diagnosing and remediating client satisfaction gaps with delivery teams
• Familiarity with HM Government commercial and spend rules
• Experience navigating multi-stakeholder public sector buying committees
• Exposure to think tank or academic research procurement is a plus
• Familiarity with NielsenIQ data, tools, applications and platforms is a plus
• Proficient in Microsoft Office software

• Self-starter, collaborative across markets
• Ability to multitask and adapt to rapid change
• Comfort with complexity and ambiguity
• Microsoft Office
• NielsenIQ data, tools, applications and platforms (plus)
• Bid/proposal development and negotiation strategies

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