Overview
As Regional Marketing Specialist for Western Europe, you will translate global go-to-market plans into local, regional impact. You will collaborate with regional stakeholders to execute marketing strategies, drive demand through campaigns across digital, social, and events, and ensure alignment with business goals. You’ll work closely with cross-functional teams to optimize regional marketing performance and budget management. This role offers the chance to shape regional go-to-market activity and influence regional growth within UL Solutions’ broader mission.
Responsibilities
- Provide region-relevant customer and market insights to align tactical plans with business goals
- Execute regional tradeshow and event activities in collaboration with cross-functional teams
- Manage regional campaign execution and budget under the guidance of the Regional Marketing Manager
- Collaborate widely across functions to drive marketing performance in Western Europe
- Support additional tasks as needed while adhering to Standards of Business Conduct and security practices
Key requirements
- University Degree in Marketing or related discipline
- At least three years of professional marketing experience
- Knowledge of demand generation strategies and MAP/CRM tools is a plus
- Strong understanding of marketing mix and channel activation
- Proficiency in Microsoft Office
- Fluent in English and French, with excellent written and verbal communication
- Experience with promotions, budgeting, and planning tools
- Ability to work cross-functionally and influence regional stakeholders
- Collaboration
- Communication
- Strategic thinking
- Demand generation
- MAP/CRM tools
- Campaign management
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