CRM Campaign & Planning Manager

Overview

In this role you will own the UK CRM contact strategy and plan across channels, aligning campaigns with commercial priorities. You’ll drive audience segmentation, personalisation and A/B testing to boost performance while ensuring compliant data handling. You will manage end-to-end campaign delivery and tie CRM activity to revenue and customer value, working closely with cross-functional teams. This is a hands-on, impact-driven position within a globally recognized beauty company that values responsible beauty and customer focus.

Pay / Benefits

• flexible work environment with up to 2 days remote
• 25 days annual leave
• development and training opportunities
• generous staff discount
• Employee Assistance Programme
• We Care Day – Volunteering

Responsibilities

• Own the integrated UK CRM calendar and omnichannel campaigns across Ecommerce, Wholesale, Premium Outlets and seasonal moments
• Translate commercial priorities into clear CRM briefs and contact strategies
• Lead audience segmentation, personalisation and A/B testing to improve targeting and campaign results
• Manage CRM contact pressure, suppression rules and governance for positive customer experience and data compliance
• Oversee end-to-end campaign delivery (briefing, build, QA, deployment, reporting, optimisation)
• Embed Club Clarins loyalty objectives to drive sign-ups, points activity, redemptions and tier engagement
• Track and report campaign performance linking CRM activity to revenue, retention and CLV
• Collaborate cross-functionally with Ecommerce, Marketing, Creative, Data, Digital, Retail and Customer Care
• Line manage CRM Coordinator and manage external partners and vendors
• Identify opportunities for proactive CRM growth (replenishment, cross-sell, reactivation) and continuous optimisation

Key requirements

• 5+ years’ CRM experience with proven delivery of multi-channel campaigns that drive growth and retention
• Strong expertise in segmentation, targeting, personalisation, lifecycle journeys and contact-pressure management
• Experience managing integrated calendars and briefing agencies or partners
• Campaign analysis, A/B testing, optimisation and performance reporting with commercial awareness
• Proficiency with CRM platforms, marketing automation, customer data/analytics and data privacy best practice
• Advanced Excel & PowerPoint; HTML/email production knowledge is desirable

• Highly organised and able to multi-task
• Customer oriented with a results-driven mindset
• Commercially aware and trend-savvy
• Segmentation and targeting
• Personalisation and lifecycle journeys
• A/B testing and optimisation

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