Global Social Media Manager

Overview

In this role, you will lead McLaren Automotive’s global social media strategy, shaping a luxury storytelling platform that enhances brand desirability and supports commercial growth. You’ll define channel roles and ensure a cohesive brand experience across regions, collaborating with Brand Marketing, Client Insights and regional teams. You’ll drive editorial planning, creative output, and social-first storytelling to position McLaren among leading luxury brands. Expect to steer growth in awareness, engagement and qualified leads while maintaining high editorial standards. This is a dynamic, global opportunity to influence how a luxury brand speaks online and engages audiences.

Pay / Benefits

• Structured career development framework
• 25 days’ holiday plus bank holidays
• Enhanced pension scheme
• Discretionary annual bonus
• Private medical insurance and health plan
• Life assurance

Responsibilities

• Develop and own the global social media strategy aligned to business, brand and commercial objectives
• Define roles, audiences and content strategy for all channels with regional support
• Own global editorial calendar including product launches, racing activity, partnerships and storytelling
• Champion best-in-class creative and evolving formats for social platforms
• Develop executive thought leadership programmes across LinkedIn and support senior leaders’ content
• Coordinate with Campaigns Manager and media teams for integrated organic and paid social activity
• Lead influencer, creator and ambassador strategies globally
• Develop community management principles to strengthen engagement and customer relationships
• Own social media performance reporting with KPIs on awareness, reach, engagement, growth, leads
• Lead social listening and cultural intelligence to identify opportunities and reputational risks
• Collaborate with regional teams for governance and localization, including Chinese platforms
• Manage external agencies and production partners from scoping to delivery within budget and brand standards
• Maintain asset libraries with rights, licensing, approvals and publishing records
• Support Media Communications during issues and crisis on owned social channels

Key requirements

• 7+ years’ experience leading global social media for luxury, premium or performance brands
• Proven track record building social strategies that boost awareness, engagement and growth
• Deep expertise in platform-native formats and best practices across major networks
• Strong understanding of social analytics, performance and optimization
• Experience managing agencies, creators and production partners
• Excellent copywriting, editorial judgement and briefing skills
• Experience supporting executive social media and thought leadership programmes

• Creative and dynamic thinker under pressure
• Exceptional stakeholder management and communication
• Commercially minded with luxury brand passion
• Platform-native content and format expertise across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Threads, Reddit
• Social listening and cultural intelligence
• Data-driven insights and KPI translation for senior stakeholders

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