Senior Product Marketing & Channel Growth Manager

Overview

In this role you will drive product positioning and channel growth for a global technology and manufacturing portfolio. You will collaborate with sales, channel partners and product leadership to translate technical capabilities into compelling market messages and sales tools. You’ll lead competitive intelligence, market entry efforts and key launches, shaping how the business enables partners and expands into new sectors. The position blends product marketing focus with broader brand and digital activities, offering meaningful impact across markets and channels.

Responsibilities

• Own product positioning, messaging and value propositions for a portfolio of technical products
• Create sales enablement tools such as battlecards, launch materials, case studies and sector collateral
• Drive dealer and distributor communications to strengthen channel engagement and sales growth
• Lead competitive intelligence to monitor market trends, competitors and customer feedback
• Support expansion into new sectors and international markets with targeted campaigns and market entry materials
• Plan and execute exhibitions, trade shows and industry events to maximise lead generation
• Manage go-to-market planning, messaging and channel communications for product launches
• Develop relationships with industry trade publications and generate PR opportunities and thought leadership content
• Develop digital marketing and LinkedIn activity to generate commercial opportunities and support sales objectives

Key requirements

• Significant experience in Product Marketing, Channel Marketing, Commercial Product Management or Sales Enablement
• Proven success marketing technical, engineered or industrial B2B products
• Ability to translate complex technical features into customer messaging and value propositions
• Experience supporting dealer, distributor or channel-led sales models
• Strong go-to-market strategy, competitive positioning and market intelligence skills
• Experience planning exhibitions, events and product launches
• Excellent communication, copywriting and stakeholder management
• Commercial focus with a track record of supporting sales growth and market expansion
• Experience in manufacturing, technology, electronics, communications equipment or similar technical sectors is advantageous

• excellent communication
• stakeholder management
• copywriting
• product marketing
• channel marketing
• go-to-market strategy

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