Associate Director of Sales – Group and Events

Overview

As Associate Director of Sales – Groups & Events, you lead the Groups & Events team to deliver memorable guest experiences while driving revenue. You shape and execute the hotel’s sales strategy, collaborate across departments, and manage a portfolio of client relationships to win and convert opportunities. You stay market-aware to keep approaches commercially relevant and ensure events run seamlessly from enquiry to guest experience. This role offers leadership, strategic influence, and a direct impact on revenue and guest satisfaction.

Pay / Benefits

• 12 complimentary nights a year across Hyatt Hotels worldwide
• discounted hotel stays across Hyatt for you and your family and friends
• free monthly massages
• gym access
• free meals on duty
• Headspace membership

Responsibilities

• Lead and develop the Groups & Events team, fostering an engaging, high-performance environment
• Shape and evolve the hotel’s Groups & Events sales strategy with the Director, focusing on revenue targets
• Drive commercial performance by reviewing enquiries, conversions, and market opportunities to maximise opportunities
• Build and manage client relationships and develop new business reflecting Andaz’s character
• Lead the sales process from prospecting to contracting, including meetings, site visits, and proposals
• Monitor market trends and competitor activity to keep approaches commercially relevant
• Coordinate commercial and operational aspects to deliver distinctive, seamless events
• Lead operational meetings and collaborate across departments to set events up for success
• Champion guest and organiser satisfaction through feedback and insights to drive improvements
• Encourage a commercial mindset and upsell opportunities to boost revenue and profitability

Key requirements

• Experienced Groups & Events or hotel sales leader with strong commercial thinking
• Proven ability to lead and develop a team, build client relationships, and convert opportunities into results
• Thrives in a lifestyle hotel environment with emphasis on personality, creativity, and individuality
• Curious about the market, comfortable with trying new approaches, and able to collaborate cross-functionally
• Strong commercial mindset with experience working toward revenue targets, strategy, negotiations, and market insights
• Confident communicator, adaptable, takes ownership, and demonstrates energy and sound judgement

• leadership and people development
• collaboration and cross-functional teamwork
• adaptability and initiative
• Meeting Planner NPS insights
• market trend analysis
• negotiation and contract management

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